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2018-2019 Traditional Undergraduate Academic Catalog 
    
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2018-2019 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

Four-Year Plan: Marketing

Sample Four-Year Plan of Study 2018-2019

The following are sample plans of course requirements to complete the Marketing major in four years or eight semesters.

  • Each student’s experience will vary slightly, as this plan does not include transfer work or credit for prior learning (such as Advanced Placement-AP).
  • Math, English, and Reading placement is based on the student’s ACT/SAT scores or placement tests.
    • If fundamental courses are required, they should be taken within the first year.

NOTE: Four-year plans assume the student is prepared to take the courses listed. If prerequisites are required, additional semester hours may be required to complete the degree.

Refer to the program page  or course descriptions  for additional information about this major and requirements to degree. 

Marketing Major with a Digital Marketing Emphasis

First Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ECN 230 - Principles of Microeconomics  (Distributional Study #1) 3 ACC 210 - Financial Accounting Principles   3
GEN 110 - Composition I: Academic Writing   3 COM 111 - Fundamentals of Public Speaking   3
GEN 130 - Core I: Foundations of Critical Thinking   3 COM 130 - Introduction to Mass Media   3
Distributional Study #2 3 GEN 112 - Composition II: Argumentation and Research   3
Distributional Study #3 3 MAT 130 - Intermediate Algebra   3
Total Semester Hours: 15 Total Semester Hours: 15

Second Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 301 - Management Information Systems   3 BUS 200 - Business and Professional Protocol (2 semester hours)   2
COM 212 - Team-Based and Group Communication   3 COM 330 - Strategic New Media and Digital Communication   3
GEN 3XX - Core II 3 MKT 375 - Marketing Research   3
MAT 220 - Probability and Statistics  (Distributional Study #4) 3 MKT 388 - Integrated Marketing Communications   3
MKT 350 - Marketing Principles    3 DIstributional Study #5 4
Total Semester Hours: 15 Total Semester Hours: 15

Third Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 330 - Management Principles   3 BUS 400 - Business Internship   3
MKT 450 - Digital Marketing Management   3 GEN 4XX - Core III (WI) 3
Distributional Study #6 3 Elective 3
Distributional Study #7 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15

Fourth Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 410 - Business Law I   3 BUS 491 - Business Policy and Strategy (WI)   3
Elective 3 COM 331 - Critical Communication Approaches to New Media   3
Elective 3 MKT 485 - Marketing Management   3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15
 
Total Semester Hours for Graduation:

120

Marketing Major with a Graphic Design Emphasis

First Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ECN 230 - Principles of Microeconomics  (Distributional Study #1) 3 ACC 210 - Financial Accounting Principles   3
GDN 101 - Graphic Design I–Digital Illustration  (Distributional Study #2) 3 COM 130 - Introduction to Mass Media   3
GEN 110 - Composition I: Academic Writing   3 GDN 102 - Graphic Design II–Image Editing   3
GEN 130 - Core I: Foundations of Critical Thinking   3 GEN 112 - Composition II: Argumentation and Research   3
Distributional Study #3 3 MAT 130 - Intermediate Algebra   3
Total Semester Hours: 15 Total Semester Hours: 15

Second Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 301 - Management Information Systems   3 BUS 200 - Business and Professional Protocol (2 semester hours)   2
GDN 203 - Graphic Design III–Page Layout   3 GEN 3XX - Core II 3
MAT 220 - Probability and Statistics  (Distributional Study #4) 3 MKT 375 - Marketing Research   3
MKT 350 - Marketing Principles   3 MKT 388 - Integrated Marketing Communications   3
Distributional Study #5 3 Distributional Study #6 4
Total Semester Hours: 15 Total Semester Hours: 15

Third Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 330 - Management Principles   3 BUS 400 - Business Internship   3
GDN 315 - Typography   3 GDN 304 - Graphic Design IV–Brand Identity   3
GEN 4XX - Core III (WI) 3 Distributional Study #7 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15

Fourth Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 410 - Business Law I   3 BUS 491 - Business Policy and Strategy (WI)   3
Elective 3 MKT 485 - Marketing Management   3
Elective 3 Elective 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15
 
Total Semester Hours for Graduation: 120

Marketing Major with a Retail Management Emphasis

First Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ECN 230 - Principles of Microeconomics  (Distributional Study #1) 3 ACC 210 - Financial Accounting Principles   3
GEN 110 - Composition I: Academic Writing   3 COM 130 - Introduction to Mass Media   3
GEN 130 - Core I: Foundations of Critical Thinking   3 GEN 112 - Composition II: Argumentation and Research   3
Distributional Study #2 3 MAT 130 - Intermediate Algebra   3
Distributional Study #3 3 Distributional Study #4 3
Total Semester Hours: 15 Total Semester Hours: 15

Second Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ACC 220 - Managerial Accounting Principles   3 BUS 200 - Business and Professional Protocol (2 semester hours)   2
BUS 301 - Management Information Systems   3 GEN 3XX - Core II 3
MAT 220 - Probability and Statistics  (Distributional Study #5) 3 MKT 375 - Marketing Research   3
MKT 350 - Marketing Principles    3 MKT 388 - Integrated Marketing Communications   3
Elective 3 Distributional Study #6 4
Total Semester Hours: 15 Total Semester Hours: 15

Third Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 330 - Management Principles   3 BUS 380 - Human Resource Management   3
MKT 425 - Retail Management   3 BUS 400 - Business Internship   3
WRT 330 - Advertising and Public Relations Writing  (Distributional Study #7) 3 GEN 4XX - Core III (WI) 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours:

15

Fourth Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 410 - Business Law I   3 BUS 491 - Business Policy and Strategy (WI)   3
BUS 445 - Logistics and Supply Chain Management   3 MKT 485 - Marketing Management   3
Elective 3 Elective 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15
 
Total Semester Hours for Graduation:

120

Marketing Major with a Sales Management Emphasis

First Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ECN 230 - Principles of Microeconomics   (Distributional Study #1) 3 ACC 210 - Financial Accounting Principles   3
GEN 110 - Composition I: Academic Writing   3 COM 130 - Introduction to Mass Media   3
GEN 130 - Core I: Foundations of Critical Thinking   3 GEN 112 - Composition II: Argumentation and Research   3
Distributional Study #2 3 MAT 130 - Intermediate Algebra   3
Distributional Study #3 3 Distributional Study #4 3
Total Semester Hours: 15 Total Semester Hours: 15

Second Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 301 - Management Information Systems   3 BUS 200 - Business and Professional Protocol (2 semester hours)   2
COM 111 - Fundamentals of Public Speaking   3 COM 211 - Interpersonal Communication   3
GEN 3XX - Core II 3 MKT 375 - Marketing Research   3
MAT 220 - Probability and Statistics  (Distributional Study #5) 3 MKT 388 - Integrated Marketing Communications   3
MKT 350 - Marketing Principles   3 Distributional Study #6 4
Total Semester Hours: 15 Total Semester Hours: 15

Third Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 330 - Management Principles   3 BUS 380 - Human Resource Management   3
COM 220 - Persuasion & Advocacy   3 BUS 400 - Business Internship   3
GEN 4XX - Core III (WI) 3 BUS 487 - Sales Management   3
Distributional Study #7 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15

Fourth Year
FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 410 - Business Law I   3 BUS 491 - Business Policy and Strategy (WI)   3
Elective 3 MKT 485 - Marketing Management   3
Elective 3 Elective 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15
 
Total Semester Hours for Graduation: 120