Nov 28, 2024  
2018-2019 Traditional Undergraduate Academic Catalog 
    
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2018-2019 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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WRT 330 - Advertising and Public Relations Writing

Semester Hours: 3
Designed to acquaint students with important avenues for their writing in the fields of public relations and advertising. Students read about, discuss, and write in various genres, including news and advertising copy for print media, radio, and television. Considers the research and evaluation process, which is essential to public relations and advertising strategy. Students develop a public relations or advertising writing project for a company or organization in the community.

Pre-requisites: GEN 112 - Composition II: Argumentation and Research .

Offered: Fall, even years.


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