Nov 22, 2024  
2018-2019 Traditional Undergraduate Academic Catalog 
    
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2018-2019 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MKT 350 - Marketing Principles

Semester Hours: 3
Basic study of pricing, channels of distribution, private brands, institutions, regulations, costs, efficiency, contemporary marketing problems, and laws.

Pre-requisites: ECN 230 - Principles of Microeconomics  or consent.

Offered: Fall and Spring.


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