Marketing, B.A.

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A Lakeland degree in marketing allows the graduate to enter this dynamic field with a solid foundation in economic theory, business management, market research and consumer behavior. Experiential learning is incorporated within the curriculum to accomplish this objective.

Students who major in marketing will be able to:

utilize the central principles, theories, and rules of marketing in serving clients and their evolving needs;
appreciate the need for multicultural understanding and sensitivity in serving local, regional and global markets;
understand the role of marketing in the larger context of business organizations;
communicate business and economic information to stakeholders in a clear and professional manner;
respect and abide by ethical conduct in serving markets.

Major Requirements (45 semester hours)

Two courses (6 semester hours) from the following:

Note:

Available Business Administration emphases that may be pursued can be found under the Business Administration section of this catalog.