Distributional Study #3

ECN 230 - Principles of Microeconomics  

(DS #2)

MAT 120 - Quantitative Reasoning  OR 

MAT 140 - Advanced Algebra  

MKT 350 - Marketing Principles  

MAT 220 - Probability and Statistics  (DS #5)

Students also complete an emphasis with this major from the following: 

Communication Emphasis (12 semester hours):

• COM 212 - Team-Based and Group Communication  
• COM 330 - Strategic New Media and Digital Communication  
• WRT 201 - News Writing  
• WRT 330 - Advertising and Public Relations Writing   

Cooperative Education Emphasis (22-26 semester hours):   

• EXP 100 - Professional Protocol (1 semester hour)  
• EXP 301 - Work, Ethics, and the Good Life (1 semester hour)  
• Twenty (20) semester hours from:
  • BUS 390 - Cooperative Education Experience–Business (1-12 semester hours)  OR 
  • EXP 290 - Cooperative Education Experience I (1-12 semester hours)  OR
  • EXP 392 - Cooperative Education Experience II (1-12 semester hours)  OR
  • EXP 395 - Cooperative Education Experience III (1-12 semester hours)  
    • Students complete EXP 290 , EXP 392  & EXP 395   in that order for a cumulative amount of no more twelve (12) semester hours across the 3 courses
    • Each course can be completed one time
    • Remaining hours should be in BUS 390  
    • This emphasis only open to Business majors

Digital Marketing Emphasis (12-13 semester hours):

• Choose 4 of 5: 
  • ​COM 212 - Team-Based and Group Communication  OR 
    • COM 220 - Persuasion & Advocacy  
  • COM 330 - Strategic New Media and Digital Communication  
  • COM 331 - Critical Communication Approaches to New Media  
  • EXP 100 - Professional Protocol (1 semester hour)  &
    • MKT 400 - Marketing Internship (1-12 semester hours) ​  
  • MKT 450 - Digital Marketing Management  

Entrepreneurship​ Emphasis (14-15 semester hours):

• BUS 230 - Principles of Entrepreneurship  
• BUS 302 - Corporate Innovation     
• Eight (8) or nine (9) semester hours of the following: 
  • BUS 235 - Entrepreneurship Studio  
  • BUS 285 - Special Topics in Business  OR
    • BUS 480 - Special Topics in Business  
  • BUS 418 - Internship in Entrepreneurship (1-12 semester hours)   
  • BUS 487 - Sales Management  
  • COM 213 - Advanced Public Speaking  
  • COM 220 - Persuasion & Advocacy  
  • MKT 375 - Marketing Research  
  • MUS 303 - Music Entrepreneurship (2 semester hours)  

^Topic must be related to entrepreneurship​. 

Finance (12-13 semester hours):  

• BUS 366 - Global Financial Markets  
• BUS 424 - Intermediate Corporate Finance  
• BUS 437 - Investment Finance   
• ECN 361 - Intermediate Macroeconomics  
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • BUS 402 - Internship in Finance (1-12 semester hours)     

Graphic Design Emphasis (15-16 semester hours):

• Student may not complete this emphasis if completing a major in Graphic Design
• Courses offered in-person at Lakeland’s home campus    
• Choose 5 of 6: 
  • EXP 100 - Professional Protocol (1 semester hour)  & ​
    • BUS 400 - Business Internship (1-12 semester hours)  
  • GDN 101 - Graphic Design I–Digital Illustration  
  • GDN 102 - Graphic Design II–Image Editing  
  • GDN 203 - Graphic Design III–Page Layout  
  • GDN 304 - Graphic Design IV–Brand Identity  
  • GDN 315 - Typography  

Management Emphasis (12-13 semester hours):

• A student is not eligible to complete an optional emphasis in Athletic Administration with Management. A student completing a major in Marketing is not eligible to use COM 111  to fulfill a course requirement in the emphasis in Management.
• Choose 4 of 7: 
  • BUS 380 - Human Resource Management  
  • BUS 445 - Logistics and Supply Chain Management  
  • BUS 456 - Small Business Management  
  • BUS 492 - Organizational Leadership  
  • COM 111 - Fundamentals of Public Speaking  
  • EXP 100 - Professional Protocol (1 semester hour)  & ​
    • BUS 400 - Business Internship (1-12 semester hours)  
  • MKT 425 - Retail Management  

Emphasis Continued:  

Retail Management Emphasis (15-16 semester hours):

• Choose 5 of 6: 
  • ​ACC 220 - Managerial Accounting Principles  
  • BUS 380 - Human Resource Management  
  • BUS 445 - Logistics and Supply Chain Management  
  • EXP 100 - Professional Protocol (1 semester hour)  &
    • MKT 400 - Marketing Internship (1-12 semester hours) ​  
  • MKT 425 - Retail Management  
  • WRT 330 - Advertising and Public Relations Writing       

Sales Management Emphasis (12-13 semester hours):

• Choose 4 of 5: 
  • ​BUS 380 - Human Resource Management  
  • BUS 487 - Sales Management  
  • COM 111 - Fundamentals of Public Speaking  
  • COM 220 - Persuasion & Advocacy  
  • EXP 100 - Professional Protocol (1 semester hour)  &
    • MKT 400 - Marketing Internship (1-12 semester hours) ​  
  • •      

Student Designed Emphasis (12 semester hours):

• Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business & Entrepreneurship
• Students may fulfill the emphasis requirement by completing current courses offered by the College of Business and Science, courses offered in other College of Humanities and Education, cooperative design courses, or internship experiences that are relevant to an area of interest.

Sustainability Emphasis (13-14 semester hours):

• BIO 101 - Environmental Science (4 semester hours)  OR 
  • CHM 200 - Earth Systems (4 semester hours)      
• Choose 3 of 4: 
  • ​BIO 245 - Gateway to Sustainability  
  • BIO 321 - Tropical Ecology  
  • BIO /BUS 343 - Science and Business: Grand Challenges to Sustainability  
  • EXP 100 - Professional Protocol (1 semester hour)  &
    •  BUS 417 - Business Internship for Sustainability  

• Courses typically offered at Lakeland University’s main campus location only. 

• Students may enroll in these courses in the course delivery format available and may require in-person attendance.

Optional Emphases to Supplement this Major ^Degree restrictions apply:

• Athletic Administration^ 
• Athletic Coaching 
• Business Economics^
• Forensic/Fraud
• Healthcare Management
• Hospitality Management^
• Human Resource Learning & Development^
• Human Resources Management^
• Insurance
• International Business
• Leadership
• Nonprofit Management
• Operations Management & Supply Chain
• Restaurant Entrepreneurship
• Sport Management
• Strength and Conditioning 

Additional Notes: 

• A student completing a major in Business Administration is eligible to earn a major in Management, provided they complete two different emphases for each major.
• A student completing a major in Business Administration with the required emphasis may earn a major in Accounting.
• A student completing a major in Business Administration is not eligible to earn a minor in Cooperative Education or Marketing.
• A student is eligible to complete a Cooperative Education emphasis specific to Business.
• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.
  • Management or Athletic Administration
  • Human Resource Learning and Development or Human Resource Management
  • Hospitality Management or Restaurant Entrepreneurship