BUS 150 - Pathways to Success: An Introduction to Business  

MAT 120 - Quantitative Reasoning  OR 

MAT 140 - Advanced Algebra  

BUS 330 - Management Principles  

Distributional Study #5

BUS 340 - Principles of Business Finance  

Distributional Study #6

BUS 265 - Personal Finance  

BUS 410 - Business Law I  

Business Economics Emphasis (12-13 semester hours):

• ECN 360 - Money, Banking and National Income  
• ECN 361 - Intermediate Macroeconomics  
• ECN 362 - Intermediate Microeconomics     
• One of the following: 
• BUS 309 - Healthcare Economics  
• ECN 301 - The Economics of Sports  
• ECN 365 - International Economics  
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • ​​ECN 402 - Internship in Economics (1-12 semester hours)   

Communication Emphasis (12 semester hours):

• COM 212 - Team-Based and Group Communication   
• COM 330 - Strategic New Media and Digital Communication  
• WRT 201 - News Writing  
• WRT 330 - Advertising and Public Relations Writing   

Cooperative Education Emphasis (22-26 semester hours):   

• EXP 100 - Professional Protocol (1 semester hour)  
• EXP 301 - Work, Ethics, and the Good Life (1 semester hour)   
• Twenty (20) semester hours from:
  • BUS 390 - Cooperative Education Experience–Business (1-12 semester hours)   OR 
  • EXP 290 - Cooperative Education Experience I (1-12 semester hours)  OR 
  • EXP 392 - Cooperative Education Experience II (1-12 semester hours)  OR
  • EXP 395 - Cooperative Education Experience III (1-12 semester hours)  
    • Students complete EXP 290 , EXP 392  & EXP 395  in that order for a cumulative amount of no more twelve (12) semester hours across the 3 courses
    • Each course can be completed one time
    • Remaining hours should be in BUS 390  
    • This emphasis only open to Business majors

Digital Marketing Emphasis (12-13 semester hours):

• Choose 4 of 5: 
• COM 212 - Team-Based and Group Communication  OR 
  • COM 220 - Persuasion & Advocacy  
• COM 330 - Strategic New Media and Digital Communication  
• COM 331 - Critical Communication Approaches to New Media  
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • MKT 400 - Marketing Internship (1-12 semester hours)  
• MKT 450 - Digital Marketing Management ​   

Entrepreneurship​ Emphasis (14-15 semester hours):

• BUS 230 - Principles of Entrepreneurship  
• BUS 302 - Corporate Innovation       
• Eight (8) or nine (9) semester hours of the following: 
  • BUS 235 - Entrepreneurship Studio  
  • BUS 285 - Special Topics in Business  OR 
    • BUS 480 - Special Topics in Business ^ 
  • BUS 418 - Internship in Entrepreneurship (1-12 semester hours)  
  • BUS 487 - Sales Management ​  
  • COM 213 - Advanced Public Speaking  
  • COM 220 - Persuasion & Advocacy   ​
  • MKT 375 - Marketing Research   
  • MUS 303 - Music Entrepreneurship (2 semester hours)   

^Topic must be related to entrepreneurship​. 

Finance (12-13 semester hours):  

• BUS 366 - Global Financial Markets 
• BUS 424 - Intermediate Corporate Finance   
• BUS 437 - Investment Finance   
• ECN 361 - Intermediate Macroeconomics  
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • BUS 402 - Internship in Finance (1-12 semester hours)      

Forensic/Fraud Emphasis (15 semester hours):  

• ACC 265 - Fraud Examination I 
• ACC 365 - Fraud Examination II   
• CRJ 140 - Introduction to Criminal Justice   
• CRJ 345 - Criminal Law   
• CRJ 347 - Criminal Investigations    

Graphic Design Emphasis (15-16 semester hours):

• Student may not complete this emphasis if completing a major in Graphic Design
• Courses offered in-person at Lakeland’s home campus    
• Choose 5 of 6: 
• EXP 100  & BUS 400  
• GDN 101  
• GDN 102 
• GDN 203 
• GDN 304 
• GDN 315  

Healthcare Management Emphasis (12-13 semester hours):

• Courses offered typically online or other formats.    
• Choose 4 of 5: 
• BUS 305 
• BUS 308 , BUS 309 , BUS 422 , EXP 100  & BUS 413  

Hospitality Management Emphasis (12-20 semester hours):

• A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.
• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.
  • Hospitality Management or Restaurant Entrepreneurship  
• Choose 4 of 5: EXP 100  & HSP 394 , HSP 211 , HSP 315 , HSP 316 , HSP 317   

Human Resource Learning and Development Emphasis (12-13 semester hours):

• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.

  • Human Resource Learning and Development or Human Resource Management
• Choose 4 of 5: BUS 282 , BUS 380 , BUS 466 , BUS 492 , EXP 100  & BUS 408  

Human Resource Managmement Emphasis (12-13 semester hours):

• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.

  • Human Resource Learning and Development or Human Resource Management
• Choose 4 of 5: BUS 380 , BUS 466 ,BUS 467 , BUS 468 , EXP 100  & BUS 408  

Insurance Emphasis (15-16 semester hours):

• Courses offered typically online or other formats.    
• Choose 4 of 5: BUS 325 , BUS 440 , BUS 441 , BUS 442 , EXP 100  & BUS 409  

International Business​ Emphasis (15-16 semester hours):

• BUS 284       
• Choose 4 of 8: BUS 335 , BUS 366 , BUS /COM 370 , BUS 474 , ECN 365 , EXP 100  & BUS 403 , JPS 100  OR SPA 100  OR three (3) semester hours of EFL coursework, MKT 469  

Leadership Emphasis (12 semester hours):

• Choose 4 of 6: BUS 492 , COM 212 , DVS 150       
• Graduate Course Options: LO 700 , LO 710 , LO 750A  

Management Emphasis (12-13 semester hours):

• A student is not eligible to complete an optional emphasis in Athletic Administration with Management. A student completing a major in Marketing is not eligible to use COM 111  to fulfill a course requirement in the emphasis in Management.
• Choose 4 of 7: BUS 380 , BUS 445 , BUS 456 , BUS 492 , COM 111 , EXP 100  & BUS 400 , MKT 425  

Marketing Emphasis (15-16 semester hours):

• Choose 5 of 7: COM 111 , COM 211 , COM 220 , EXP 100  & MKT 400 , MKT 375 , MKT 388 , MKT 485  

Nonprofit Emphasis (12-13 semester hours): 

• Choose 4 of 5: EXP 100  & NPO 410 , NPO 140 , NPO 330 , NPO 365  
• Graduate Course Option: LO 532  

Operations Management & Supply Chain Emphasis (12-15 semester hours): 

• Choose 4 of 6: BUS 225 , BUS 282 , BUS 445 , BUS 468 , COM 235  
• Graduate Course Option: BA 781 ​ 

Retail Management Emphasis (15-16 semester hours):

• Choose 5 of 6: ACC 220 , BUS 380 , BUS 445 , EXP 100  & MKT 400 , MKT 425 , WRT 330        

Restaurant Entrepreneurship​ Emphasis (14-15 semester hours):

• A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.
• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.
  • Hospitality Management or Restaurant Entrepreneurship
• Choose 4 of 5: BUS 230 , HSP 312 , HSP 315 , HSP 317 , EXP 100  & HSP 394  ​

Sales Management Emphasis (12-13 semester hours):

• Choose 4 of 5: BUS 380 , BUS 487 , COM 111 , COM 220 , EXP 100  & MKT 400   

Sport Management Emphasis (15-16 semester hours):

• A student is not eligible to choose this emphasis if completing a major in Sport Management and Leadership or a minor in Sport Management.

• Courses for this emphasis can be in-person (home campus), online or in other formats.

  Choose 5 of 7: ECN 301 , EXP 100 , SML 144 , SML 315 , SML 324 , SML 390 , SML 410 , SML 450   

Student Designed Emphasis (12 semester hours):

• Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business & Entrepreneurship
• Students may fulfill the emphasis requirement by completing current courses offered by the College of Business and Science, courses offered in other College of Humanities and Education, cooperative design courses, or internship experiences that are relevant to an area of interest.

Sustainability Emphasis (13-14 semester hours):

• BIO 101  or CHM 200       
• Choose 3 of 4: BIO 245 , BIO 321 , BIO /BUS 343 , EXP 100  & BUS 417  

• Courses typically offered at Lakeland University’s main campus location only. 

• Students may enroll in these courses in the course delivery format available and may require in-person attendance.

Optional Emphases to Supplement this Major ^Degree restrictions apply:

Athletic Administration^ Emphasis

Athletic Coaching Emphasis

Strength and Conditioning Emphasis 

Additional Notes: 

• A student completing a major in Business Administration is eligible to earn a major in Management, provided they complete two different emphases for each major.
• A student completing a major in Business Administration with the required emphasis may earn a major in Accounting.
• A student completing a major in Business Administration is not eligible to earn a minor in Cooperative Education or Marketing.
• A student is eligible to complete a Cooperative Education emphasis specific to Business.
• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.
  • Management or Athletic Administration
  • Human Resource Learning and Development or Human Resource Management
  • Hospitality Management or Restaurant Entrepreneurship