BUS 150 - Pathways to Success: An Introduction to Business  

MAT 120 - Quantitative Reasoning  OR 

MAT 140 - Advanced Algebra  

BUS 330 - Management Principles  

Distributional Study #5

BUS 340 - Principles of Business Finance  

Distributional Study #6

BUS 265 - Personal Finance  

BUS 410 - Business Law I  

Business Economics Emphasis (12-13 semester hours):

• ECN 360 - Money, Banking and National Income  
• ECN 361 - Intermediate Macroeconomics  
• ECN 362 - Intermediate Microeconomics     
• One of the following: 
• BUS 309 - Healthcare Economics  
• ECN 301 - The Economics of Sports  
• ECN 365 - International Economics  
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • ​​ECN 402 - Internship in Economics (1-12 semester hours)   

Communication Emphasis (12 semester hours):

• COM 212 - Team-Based and Group Communication   
• COM 330 - Strategic New Media and Digital Communication  
• WRT 201 - News Writing  
• WRT 330 - Advertising and Public Relations Writing   

Cooperative Education Emphasis (22-26 semester hours):   

• EXP 100 - Professional Protocol (1 semester hour)  
• EXP 301 - Work, Ethics, and the Good Life (1 semester hour)   
• Twenty (20) semester hours from:
  • BUS 390 - Cooperative Education Experience–Business (1-12 semester hours)   OR 
  • EXP 290 - Cooperative Education Experience I (1-12 semester hours)  OR 
  • EXP 392 - Cooperative Education Experience II (1-12 semester hours)  OR
  • EXP 395 - Cooperative Education Experience III (1-12 semester hours)  
    • Students complete EXP 290 , EXP 392  & EXP 395  in that order for a cumulative amount of no more twelve (12) semester hours across the 3 courses
    • Each course can be completed one time
    • Remaining hours should be in BUS 390  
    • This emphasis only open to Business majors

Digital Marketing Emphasis (12-13 semester hours):

• Choose 4 of 5: 
• COM 212 - Team-Based and Group Communication  OR 
  • COM 220 - Persuasion & Advocacy  
• COM 330 - Strategic New Media and Digital Communication  
• COM 331 - Critical Communication Approaches to New Media  
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • MKT 400 - Marketing Internship (1-12 semester hours)  
• MKT 450 - Digital Marketing Management ​   

Entrepreneurship​ Emphasis (14-15 semester hours):

• BUS 230 - Principles of Entrepreneurship  
• BUS 302 - Corporate Innovation       
• Eight (8) or nine (9) semester hours of the following: 
  • BUS 235 - Entrepreneurship Studio  
  • BUS 285 - Special Topics in Business  OR 
    • BUS 480 - Special Topics in Business ^ 
  • BUS 418 - Internship in Entrepreneurship (1-12 semester hours)  
  • BUS 487 - Sales Management ​  
  • COM 213 - Advanced Public Speaking  
  • COM 220 - Persuasion & Advocacy   ​
  • MKT 375 - Marketing Research   
  • MUS 303 - Music Entrepreneurship (2 semester hours)   

^Topic must be related to entrepreneurship​. 

Finance (12-13 semester hours):  

• BUS 366 - Global Financial Markets  
• BUS 424 - Intermediate Corporate Finance   
• BUS 437 - Investment Finance   
• ECN 361 - Intermediate Macroeconomics  
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • BUS 402 - Internship in Finance (1-12 semester hours)      

Forensic/Fraud Emphasis (15 semester hours):  

• ACC 265 - Fraud Examination I  
• ACC 365 - Fraud Examination II   
• CRJ 140 - Introduction to Criminal Justice   
• CRJ 345 - Criminal Law   
• CRJ 347 - Criminal Investigations    

Graphic Design Emphasis (15-16 semester hours):

• Student may not complete this emphasis if completing a major in Graphic Design
• Courses offered in-person at Lakeland’s home campus    
• Choose 5 of 6: 
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • BUS 400 - Business Internship (1-12 semester hours)   
• GDN 101 - Graphic Design I–Digital Illustration  
• GDN 102 - Graphic Design II–Image Editing  
• GDN 203 - Graphic Design III–Page Layout  
• GDN 304 - Graphic Design IV–Brand Identity  
• GDN 315 - Typography   

Healthcare Management Emphasis (12-13 semester hours):

• Courses offered typically online or other formats.    
• Choose 4 of 5: 
• BUS 305  
• BUS 308 , BUS 309 , BUS 422 , EXP 100  & BUS 413  

Hospitality Management Emphasis (12-20 semester hours):

• A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.
• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.
  • Hospitality Management or Restaurant Entrepreneurship  
• Choose 4 of 5: 
• EXP 100 - Professional Protocol (1 semester hour)  & 
  • HSP 394 - Cooperative Education Experience–Hospitality Management Leadership (4-10 semester hours)  
• HSP 211 - Introduction to Hospitality Management  
• HSP 315 - Food and Beverage Management  
• HSP 316 - Accommodations Management  
• HSP 317 - Hospitality Industry Law  

Human Resource Learning and Development Emphasis (12-13 semester hours):

• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.

  • Human Resource Learning and Development or Human Resource Management
• Choose 4 of 5: 
  • BUS 282 - Industrial/Organizational Psychology  
  • BUS 380 - Human Resource Management  
  • BUS 466 - Human Resource Development  
  • BUS 492 - Organizational Leadership  ​ 
  • EXP 100 - Professional Protocol (1 semester hour)  & 
    • ​BUS 408 - Internship in Human Resource Management (1-12 semester hours)   

Human Resource Management Emphasis (12-13 semester hours):

• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.

  • Human Resource Learning and Development or Human Resource Management
• Choose 4 of 5: 
  • BUS 380 - Human Resource Management  
  • BUS 466 - Human Resource Development  
  • BUS 467 - Compensation and Benefits  
  • BUS 468 - Employee and Labor Relations  ​ 
  • EXP 100 - Professional Protocol (1 semester hour)  & 
    • ​BUS 408 - Internship in Human Resource Management (1-12 semester hours)   

Insurance Emphasis (15-16 semester hours):

• Courses offered typically online or other formats.    
• Choose 4 of 5: 
  • BUS 325 - The Insurance Industry  
  • BUS 440 - Personal Insurance Lines  
  • BUS 441 - Commercial Insurance Lines I  
  • BUS 442 - Commercial Insurance Lines II  ​ 
  • EXP 100 - Professional Protocol (1 semester hour)  & 
    • ​BUS 409 - Internship in Insurance (1-12 semester hours)  

International Business​ Emphasis (15-16 semester hours):

• BUS 284 - Principles of International Business        
• Choose 4 of 8: 
  • ​BUS 335 - Study Abroad in Business   
  • BUS 366 - Global Financial Markets  
  • BUS /COM 370 - Intercultural Communication  
  • BUS 474 - International Laws and Regulations  
  • ECN 365 - International Economics  
  • EXP 100 - Professional Protocol (1 semester hour)  & 
    • BUS 403 - Internship in International Business (1-12 semester hours) ​ 
  • JPS 100 - Basic Japanese for Business  OR 
    • ​SPA 100 - Basic Spanish for Business  OR
    • Three (3) semester hours of EFL coursework
  • MKT 469 - Global Marketing and Management Strategies   

Leadership Emphasis (12 semester hours):

• Choose 4 of 6: 
  • ​BUS 492 - Organizational Leadership  
  • COM 212 - Team-Based and Group Communication  
  • DVS 150 - Diversity and Social Justice        
• Graduate Course Options: 
  • LO 700 - Leadership: Theories & Perspective  
  • LO 710 - Leadership Seminar: Systems Theory Adaptive & Servant Leadership  
  • LO 750A - Diversity, Equity, Inclusion, Belonging & Social Justice Theory  ​  

Management Emphasis (12-13 semester hours):

• A student is not eligible to complete an optional emphasis in Athletic Administration with Management. A student completing a major in Marketing is not eligible to use COM 111  to fulfill a course requirement in the emphasis in Management.
• Choose 4 of 7: 
  • BUS 380 - Human Resource Management  
  • BUS 445 - Logistics and Supply Chain Management  
  • BUS 456 - Small Business Management  
  • BUS 492 - Organizational Leadership  ​ 
  • COM 111 - Fundamentals of Public Speaking  
  • EXP 100 - Professional Protocol (1 semester hour)  & 
    • BUS 400 - Business Internship (1-12 semester hours) ​ 
  • MKT 425 - Retail Management   

Marketing Emphasis (15-16 semester hours):

• Choose 5 of 7: 
  • COM 111 - Fundamentals of Public Speaking  
  • COM 211 - Interpersonal Communication  
  • COM 220 - Persuasion & Advocacy  ​ 
  • EXP 100 - Professional Protocol (1 semester hour)  & 
    • MKT 400 - Marketing Internship (1-12 semester hours)  
  • MKT 375 - Marketing Research  
  • MKT 388 - Integrated Marketing Communications  
  • MKT 485 - Marketing Management   

Nonprofit Emphasis (12-13 semester hours): 

• Choose 4 of 5: 
  • ​EXP 100 - Professional Protocol (1 semester hour)  & 
  • NPO 410 - Internship in Nonprofit Management  
  • NPO 140 - Introduction to Nonprofit Organizations  
  • NPO 330 - Managing Nonprofit Organizations  
  • NPO 365 - Fundraising   
• Graduate Course Option: LO 532 - Strategic Planning for Nonprofit Organizations   

Operations Management & Supply Chain Emphasis (12-15 semester hours): 

• Choose 4 of 6: 
  • BUS 225 - Lean Six Sigma  
  • BUS 282 - Industrial/Organizational Psychology  
  • BUS 445 - Logistics and Supply Chain Management  
  • BUS 468 - Employee and Labor Relations  ​
  • COM 235 - Communication, Conflict, & Negotiation   
• Graduate Course Option: BA 781 - Fundamentals of Project Management  ​ 

Retail Management Emphasis (15-16 semester hours):

• Choose 5 of 6: 
  • ​ACC 220 - Managerial Accounting Principles  
  • BUS 380 - Human Resource Management  
  • BUS 445 - Logistics and Supply Chain Management  
  • EXP 100 - Professional Protocol (1 semester hour)  & 
    • MKT 400 - Marketing Internship (1-12 semester hours)  
  • MKT 425 - Retail Management  
  • WRT 330 - Advertising and Public Relations Writing         

Restaurant Entrepreneurship​ Emphasis (14-15 semester hours):

• A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.
• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.
  • Hospitality Management or Restaurant Entrepreneurship
• Choose 4 of 5: 
  • ​BUS 230 - Principles of Entrepreneurship  
  • HSP 312 - Facilities Planning and Management  
  • HSP 315 - Food and Beverage Management  
  • HSP 317 - Hospitality Industry Law  
  • EXP 100 - Professional Protocol (1 semester hour) ​ & 
    • HSP 394 - Cooperative Education Experience–Hospitality Management Leadership (4-10 semester hours)  ​

Sales Management Emphasis (12-13 semester hours):

• Choose 4 of 5: 
  • ​BUS 380 - Human Resource Management  
  • BUS 487 - Sales Management  
  • COM 111 - Fundamentals of Public Speaking  
  • COM 220 - Persuasion & Advocacy  
  • EXP 100 - Professional Protocol (1 semester hour)  & 
    • ​MKT 400 - Marketing Internship (1-12 semester hours)    

Sport Management Emphasis (15-16 semester hours):

• A student is not eligible to choose this emphasis if completing a major in Sport Management and Leadership or a minor in Sport Management.

• Courses for this emphasis can be in-person (home campus), online or in other formats.

  Choose 5 of 7: 
  • ​ECN 301 - The Economics of Sports  
  • EXP 100 - Professional Protocol (1 semester hour)  
  • SML 144 - Introduction to Sport Management and Leadership  
  • SML 315 - Sport Marketing and Promotion  
  • SML 324 - Programming of Athletic Facilities and Events  
  • SML 390 - Cooperative Education Experience–Sport Management and Leadership (1-12 semester hours)  
  • SML 410 - Organization and Management of Sport Programs (WI)  
  • SML 450 - Essentials of Ethics and Law in Sport    

Student Designed Emphasis (12 semester hours):

• Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business & Entrepreneurship
• Students may fulfill the emphasis requirement by completing current courses offered by the College of Business and Science, courses offered in other College of Humanities and Education, cooperative design courses, or internship experiences that are relevant to an area of interest.

Sustainability Emphasis (13-14 semester hours):

• BIO 101 - Environmental Science (4 semester hours)  OR 
  • ​CHM 200 - Earth Systems (4 semester hours)        
• Choose 3 of 4: 
  • ​BIO 245 - Gateway to Sustainability   
  • BIO 321 - Tropical Ecology  
  • BIO /BUS 343 - Science and Business: Grand Challenges to Sustainability  
  • EXP 100 - Professional Protocol (1 semester hour)   & 
    • ​BUS 417 - Business Internship for Sustainability    

• Courses typically offered at Lakeland University’s main campus location only. 

• Students may enroll in these courses in the course delivery format available and may require in-person attendance.

Optional Emphases to Supplement this Major ^Degree restrictions apply:

Athletic Administration^ Emphasis

Athletic Coaching Emphasis

Strength and Conditioning Emphasis 

Additional Notes: 

• A student completing a major in Business Administration is eligible to earn a major in Management, provided they complete two different emphases for each major.
• A student completing a major in Business Administration with the required emphasis may earn a major in Accounting.
• A student completing a major in Business Administration is not eligible to earn a minor in Cooperative Education or Marketing.
• A student is eligible to complete a Cooperative Education emphasis specific to Business.
• A student may not earn both areas of emphasis if available to their major (or if selecting as an optional emphasis to add-on). It must be one or the other.
  • Management or Athletic Administration
  • Human Resource Learning and Development or Human Resource Management
  • Hospitality Management or Restaurant Entrepreneurship