Oct 12, 2024  
2020-2021 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog 
    
2020-2021 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog [ARCHIVED CATALOG]

Marketing, B.A.


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Students who have successfully completed a B.A. in Marketing from Lakeland University should be able to:

  • Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems.
  • Construct and present effective oral and written forms of professional communication.
  • Identify the key legal and ethical issues related to contemporary business conduct.
  • Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.
  • Describe the role of marketing in the application of business practices.

Students must select and successfully complete one of the following emphases:


  • Students completing an available internship as part of their emphasis should complete a minimum of three (3) semester hours of this course.

Cooperative Education (23-27 semester hours)


*Only available to Marketing majors.

Student Designed (12 semester hours)


Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business, Science and Technology. Students may fulfill the emphasis requirement by completing current courses offered by the J. Garland Schilcutt School of Business, Science and Technology, courses offered in other Schools or internship experiences that are relevant to the area of interest. This emphasis plan must be approved in advance by the student’s academic advisor and the Chair of the Business and Technology Division. Cooperative Education courses may not be used to satisfy the requirements of this emphasis.

Sustainability (13-14 semester hours)


  • BIO 101 - Environmental Science (4 semester hours) ** OR CHM 200 - Earth Systems (4 semester hours) **

Choose 3 of 4:


Notes:


  • A student completing a major in Marketing is not eligible to earn a minor in Business Administration, Cooperative Education, or Marketing.*
    • A student is not eligible to complete Cooperative Education emphasis requirements of other majors.
  • Students pursuing two or more Business majors requiring completion of an emphasis must select a separate emphasis area for each major, mindful of any emphasis restrictions.
  • ^Degree restrictions apply.

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