Jul 18, 2024  
2019-2020 Evening, Weekend, Online Academic Catalog 
2019-2020 Evening, Weekend, Online Academic Catalog [ARCHIVED CATALOG]

Marketing, B.A.

Students who have successfully completed a B.A. in Marketing from Lakeland University should be able to:

  • Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems.
  • Construct and present effective oral and written forms of professional communication.
  • Identify the key legal and ethical issues related to contemporary business conduct.
  • Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.
  • Describe the role of marketing in the application of business practices.

Students must select and successfully complete one of the following emphases:

Cooperative Education (23-27 semester hours)

*Only available to Marketing majors.

Digital Marketing (12-13 semester hours)

Finance (15-16 semester hours)

Management (12-13 semester hours)

Retail Management (15-16 semester hours)

Sales Management (12-13 semester hours)

Student Designed (12 semester hours)

Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business and Entrepreneurship. Students may fulfill the emphasis requirement by completing current courses offered by the J. Garland Schilcutt School of Business and Entrepreneurship, courses offered in other Schools or internship experiences that are relevant to the area of interest. This emphasis plan must be approved in advance by the student’s academic advisor and the Dean of the J. Garland Schilcutt School of Business and Entrepreneurship. Cooperative Education courses may not be used to satisfy the requirements of this emphasis.


  • A student completing a major in Marketing is not eligible to earn a minor in Business Administration or Cooperative Education.*
    • A student is not eligible to complete Cooperative Education emphasis requirements of other majors.
  • Students pursuing two or more Business and Entrepreneurship majors requiring completion of an emphasis must select a separate emphasis area for each major, mindful of any emphasis restrictions.
  • ^Degree restrictions apply.