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Nov 24, 2024
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2016-2017 Evening, Weekend, Online Academic Catalog [ARCHIVED CATALOG]
Marketing, B.A.
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Students with a Lakeland degree in marketing enter this dynamic field with a solid foundation in economic theory, business management, market research and consumer behavior, as well as a deeper knowledge of an emphasis area related to the marketing field (digital marketing, graphic design, sales, or retail management). Experiential learning is incorporated within the curriculum to accomplish this objective.
Students who have successfully completed a B.A. in Marketing from Lakeland University should be able to:
- Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems.
- Construct and present effective oral and written forms of professional communication.
- Identify the key legal and ethical issues related to contemporary business conduct.
- Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.
- Describe the role of marketing in the application of business practices.
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Major Requirements (35 semester hours)
Note:
Students majoring in two or more programs requiring completion of an emphasis from the School of Business and Entrepreneurship must select a separate emphasis area for each major. Students wishing to complete an addition emphasis area may select from those identified in the section on School of Business and Entrepreneurship: Emphasis Areas and must complete all prerequisites to be eligible for coursework in those emphasis areas.
Students must select and successfully complete one of the following emphases:
Digital Marketing Emphasis (15 semester hours)
Retail Management Emphasis (15 semester hours)
Sales Management Emphasis (15 semester hours)
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