The business administration major, the central program of Lakeland’s School of Business and Entrepreneurship, produces graduates with this wide range of skills and expertise. Its core set of classes introduces students to the major fields within business and economics, while requiring students to “focus” on a particular area of business through their choice of emphasis. Students thus graduate with essential competencies in business administration, as well as focused understanding of at least one key area. Available emphasis areas include:  Business Economics, Finance, Forensic/Fraud, Healthcare Management, Hospitality Management, Human Resource Management, Insurance, International Business, Management, Nonprofit Management and Sport Management.

This combination of broad-based and specific knowledge in business opens doors into marketing and finance, as well as leadership positions in private industry, government, and nonprofit organizations. In its comprehensiveness and commitment to developing problem-solving and decision-making skills, the business administration program is designed to help its graduates succeed anywhere.

Students who have successfully completed a B.A. in Business Administration from Lakeland University should be able to:

• Explain the major concepts in the functional areas of accounting, economics, marketing, finance, management, leadership, and management information systems.
• Construct and present effective oral and written forms of professional communication.
• Identify the key legal and ethical issues related to contemporary business conduct.
• Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.