Mar 29, 2024  
2015-2016 Evening, Weekend, and Online Academic Catalog 
    
2015-2016 Evening, Weekend, and Online Academic Catalog [ARCHIVED CATALOG]

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BUS 425 - Retail Management

Semester Hours: 3
Planning, directing, and control of selling and marketing activity in an organization. Includes formulation of marketing objectives, policies, programs, and strategies as well as managerial aspects of product, price, promotion, and distribution decisions.

Pre-requisites: BUS 350 - Marketing Principles .



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