Jun 16, 2024  
2015-2016 Traditional Undergraduate Academic Catalog 
    
2015-2016 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BUS 485 - Marketing Management

Semester Hours: 3
The study and integration of the marketing concept, strategic planning, marketing research, and information systems. Consumer and organizational buying behavior, sales forecasting, market segmentation and positioning, organizing, evaluating, and control of marketing are among the several other topics treated in this capstone course of the marketing program.

Pre-requisites: BUS 350 - Marketing Principles  and BUS 445 - Logistics and Supply Chain Management .

Offered: spring.



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