Jun 25, 2024  
2015-2016 Traditional Undergraduate Academic Catalog 
    
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2015-2016 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BUS 389 - Pricing and Financial Management

Semester Hours: 3
Designed to cover pricing strategies and budgeting techniques that support the marketing mix initiative over the product life cycle. Incorporates an overview of basic marketing research techniques and applications.

Pre-requisites: BUS 330 - Management Principles  and BUS 350 - Marketing Principles .

Offered: spring.


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