Apr 27, 2024  
2019-2020 Evening, Weekend, Online Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Undergraduate Interdisciplinary Studies (General Education Requirements)
  Undergraduate Academic Programs
  Undergraduate Course Descriptions
  Undergraduate Academic Rules, Policies, & Information

  Graduate Academic Programs
  Graduate Course Descriptions
  Graduate Academic Rules, Policies, & Information

  Statement of Mission
  About Lakeland University
  Financial Information

  Academic Calendar
  The Directory
  Kellett School Center Locations
  Contact Information
  Archived Catalogs
  My Portfolio
HELP
2019-2020 Evening, Weekend, Online Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

SML 315 - Sport Marketing and Promotion

Semester Hours: 3
This course will be an introduction to marketing concepts as they apply to the sport industry. Consumer behaviors, corporate sponsorships, licensing concepts and market research will be studied.

Pre-requisites: ECN 230 - Principles of Microeconomics .


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)