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Sep 07, 2024
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2023-2024 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]
Four-Year Plan: Marketing
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Return to: Academic Programs by Degree
Sample Four-Year Plan of Study 2023-2024
The following are sample plans of course requirements to complete the Marketing major in four years or eight semesters.
- Each student’s experience will vary slightly, as these plans do not include transfer work or credit for prior learning (such as Advanced Placement-AP).
- Math, English, and Reading placement is primarily determined by high school performance and confirmed by on-site assessment.
- If fundamental courses are required, they should be taken within the first year.
- All courses listed are three semester hours unless indicated otherwise.
NOTE: Four-year plans assume the student is prepared to take the courses listed. If prerequisites are required, additional semester hours may be required to complete the degree.
Refer to the program page or course descriptions for additional information about this major and requirements to degree.
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Marketing Major with a Digital Marketing, Management, Sales Management, or Student Designed Emphasis
Fall Semester (16 semester hours)
Spring Semester (15 semester hours)
Fall Semester (15 semester hours)
Spring Semester (15 semester hours)
Fall Semester (15 semester hours)
- Emphasis Course #3*
- GEN 4XX - Core III (WI)
- Elective
- Elective
- Elective
Spring Semester (15 semester hours)
- Distributional Study #6
- Distributional Study #7
- Emphasis Course #4*
- Elective
- Elective
Fall Semester (15 semester hours)
Spring Semester (15 semester hours)
Total
Total Semester Hours for Graduation: 121
Note:
*Digital Marketing - Choose 4 of 5: COM 212 OR COM 220 , COM 330 , COM 331 , EXP 100 AND BUS 400 , MKT 450
Management - Choose 4 of 7: BUS 380 , BUS 445 , BUS 455 , BUS 492 , COM 111 , EXP 100 AND BUS 400 , MKT 425
Sales Management - Choose 4 of 5: BUS 380 , BUS 487 , COM 211 , COM 220 , EXP 100 AND MKT 400
Student Designed - Students may propose a twelve (12) semester hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business, Science, and Technology. Students may fulfill the emphasis requirement by completing current courses offered by the J. Garland Schilcutt School of Business, Science, and Technology, courses offered in other Schools or internship experiences that are relevant to the area of interest. This emphasis plan must be approved in advance by the student’s academic advisor and the Chair of the Business and Technology Division. Cooperative Education courses may not be used to satisfy the requirements of this emphasis.
Marketing Major with a Communication Emphasis
Fall Semester (16 semester hours)
Spring Semester (15 semester hours)
Fall Semester (15 semester hours)
Spring Semester (15 semester hours)
Fall Semester (15 semester hours)
Spring Semester (15 semester hours)
Fall Semester (15 semester hours)
Spring Semester (15 semester hours)
Total
Total Semester Hours for Graduation: 121
Marketing Major with a Cooperative Education Emphasis
Fall Semester (16 semester hours)
Spring Semester (15 semester hours)
Fall Semester (15 semester hours)
Spring Semester (15 semester hours)
Fall Semester (16 semester hours)
Spring Semester (15 semester hours)
Summer Semester (1 semester hour)
Fall Semester (15 semester hours)
Spring Semester (15 semester hours)
Total
Total Semester Hours for Graduation: 121
Marketing Major with a Finance, Graphic Design, or Retail Management Emphasis
Fall Semester (16 semester hours)
Spring Semester (15 semester hours)
Fall Semester (15 semester hours)
Spring Semester (15 semester hours)
Fall Semester (15 semester hours)
- GEN 4XX - Core III (WI)
- Emphasis Course #3*
- Elective
- Elective
- Elective
Spring Semester (15 semester hours)
- Distributional Study #6
- Distributional Study #7
- Emphasis Course #4*
- Elective
- Elective
Fall Semester (13 semester hours)
Spring Semester (15 semester hours)
Total
Total Semester Hours for Graduation: 121
Note:
*Finance - Choose 5 of 6: BUS 365 , BUS 366 , BUS 424 , BUS 437 , ECN 360 , EXP 100 AND BUS 402
Graphic Design - Choose 5 of 6: EXP 100 AND BUS 400 , GDN 101 , GDN 102 , GDN 203 , GDN 304 , GDN 315
Retail Management - Choose 5 of 6: ACC 220 , BUS 380 , BUS 445 , EXP 100 AND MKT 400 , MKT 425 , WRT 330
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