Four-Year Plan: Marketing

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Sample Four-Year Plan of Study 2023-2024

The following are sample plans of course requirements to complete the Marketing major in four years or eight semesters.

Each student’s experience will vary slightly, as these plans do not include transfer work or credit for prior learning (such as Advanced Placement-AP).
Math, English, and Reading placement is primarily determined by high school performance and confirmed by on-site assessment.
- If fundamental courses are required, they should be taken within the first year.
All courses listed are three semester hours unless indicated otherwise.

NOTE: Four-year plans assume the student is prepared to take the courses listed. If prerequisites are required, additional semester hours may be required to complete the degree.

Refer to the program page or course descriptions for additional information about this major and requirements to degree.

Marketing Major with a Digital Marketing, Management, Sales Management, or Student Designed Emphasis

First Year

Fall Semester (16 semester hours)

ECN 230 - Principles of Microeconomics (Distributional Study #1)
GEN 110 - Composition I: Academic Writing (4 semester hours)
GEN 130 - Core I: Foundations of Critical Thinking
MAT 120 - Quantitative Reasoning
Distributional Study #2

Spring Semester (15 semester hours)

COM 111 - Fundamentals of Public Speaking
COM 130 - Introduction to Mass Media
GEN 112 - Composition II: Argumentation and Research
Distributional Study #3
Distributional Study #4

Second Year

Fall Semester (15 semester hours)

ACC 210 - Financial Accounting Principles
BUS 301 - Management Information Systems
GEN 3XX - Core II
MKT 350 - Marketing Principles
Emphasis Course #1*

Spring Semester (15 semester hours)

BUS 330 - Management Principles
MAT 220 - Probability and Statistics (Distributional Study #5)
MKT 375 - Marketing Research
MKT 388 - Integrated Marketing Communications
Emphasis Course #2*

Third Year

Fall Semester (15 semester hours)

Emphasis Course #3*
GEN 4XX - Core III (WI)
Elective
Elective
Elective

Spring Semester (15 semester hours)

Distributional Study #6
Distributional Study #7
Emphasis Course #4*
Elective
Elective

Fourth Year

Fall Semester (15 semester hours)

BUS 410 - Business Law I
Elective
Elective
Elective
Elective

Spring Semester (15 semester hours)

BUS 491 - Business Policy and Strategy (WI)
MKT 485 - Marketing Management
Elective
Elective
Elective

Total

Total Semester Hours for Graduation: 121

Note:

*Digital Marketing - Choose 4 of 5: COM 212 OR COM 220 , COM 330 , COM 331 , EXP 100 AND BUS 400 , MKT 450

Management - Choose 4 of 7: BUS 380 , BUS 445 , BUS 455 , BUS 492 , COM 111 , EXP 100 AND BUS 400 , MKT 425

Sales Management - Choose 4 of 5: BUS 380 , BUS 487 , COM 211 , COM 220 , EXP 100 AND MKT 400

Student Designed - Students may propose a twelve (12) semester hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business, Science, and Technology. Students may fulfill the emphasis requirement by completing current courses offered by the J. Garland Schilcutt School of Business, Science, and Technology, courses offered in other Schools or internship experiences that are relevant to the area of interest. This emphasis plan must be approved in advance by the student’s academic advisor and the Chair of the Business and Technology Division. Cooperative Education courses may not be used to satisfy the requirements of this emphasis.