Marketing, B.A.

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Major Requirements (41 semester hours)

ACC 210 - Financial Accounting Principles
BUS 200 - Business and Professional Protocol (2 semester hours)
BUS 301 - Management Information Systems
BUS 330 - Management Principles
BUS 350 - Marketing Principles
BUS 375 - Marketing Research
BUS 388 - Integrated Marketing Communications
BUS 400 - Business Internship *
BUS 410 - Business Law I
BUS 485 - Marketing Management
BUS 491 - Business Policy and Strategy (WI)
COM 100 - Introduction to Mass Media
ECN 230 - Principles of Microeconomics
MAT 220 - Probability and Statistics
And the completion of at least one Emphasis designated for the Marketing major. See section on Business and Entrepreneurship: Emphasis Areas for clarification.

*Students requesting internships with GPAs below 2.5 will be reviewed through career development, and program advisors will work with students not meeting the prerequisites to find alternative paths to graduation.

Students must select and successfully complete one of the following emphases:

Digital Marketing (15 semester hours)

Graphic Design (15 semester hours)

Courses are offered at Lakeland University’s main campus location only. Students must physically attend all classes at this location. A student is not eligible to choose this emphasis if completing a major in Graphic Design.

Retail Management (15 semester hours)

Sales Management (15 semester hours)

Notes:

A student completing a major in Marketing is not eligible to earn a minor in Business Administration.
Students pursuing two or more Business and Entrepreneurship majors requiring completion of an emphasis must select a separate emphasis area for each major. See restrictions in Business and Entrepreneurship: Emphasis Areas and in individual programs.
Students are eligible to complete more than one emphasis for a single major.
- Emphasis area requirements are identified in Business and Entrepreneurship: Emphasis Areas .
- Students must complete all prerequisites to be eligible to enroll in coursework of those emphasis areas.