2017-2018 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]
Graphic Design
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Graphic design is, at its core, about visual communication—the ability to effectively deliver a message that, through design, targets a specific audience on behalf of a client or company. To do so, designers are not only creative, but they also understand how art, marketing, psychology, culture, and technology play a role in arriving at a successful design solution.
At Lakeland, graphic design students learn how to be effective visual communicators while also letting their creativity flow and flourish. They experience the iterative design process through hands-on, project-based assignments: identifying and researching design problems, brainstorming and analyzing design concepts, learning and using industry-standard software, critiquing their work and the work of their peers, strengthening solutions through revision, and preparing final designs for print or digital publication. The courses at Lakeland build off each other, progressing from introductory skills-building courses to advanced, in-depth study of design theory and refining skills for both print and digital applications.
As an upper-level graphic design student, there are an abundance of internship opportunities available to supplement and build upon the skills learned in the classroom. In addition, the capstone course, Graphic Design Practicum, provides students an opportunity to put everything they’ve learned into practice by completing a real-world graphic design project for a local non-profit organization.
Students who have successfully completed a B.A. in Graphic Design from Lakeland University should be able to:
- Competently operate industry-standard design software, devices, and tools.
- Skillfully compose the elements of art and principles of design into successful and effective design solutions.
- Conceptualize and design creative and unique design solutions.
- Judge how effectively a design solution satisfies the parameters of a design problem.
- Demonstrate the ability to communicate effectively through visual, verbal, and written means.
- Present design work in a professional manner.
- Practice good working habits, including attention to detail, the disciplined use of time, being thorough, and meeting deadlines.
Associate Professor: William R. Weidner
Assistant Professor: Monique Brickham
ProgramsMajorMinorCoursesGraphic Design
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