Sep 28, 2023  
2017-2018 Traditional Undergraduate Academic Catalog 
2017-2018 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]


Employers agree: communication skills are among the most important qualifications their workers can have. Communication is a thoroughly interdisciplinary field of study, combining insights from the creative and liberal arts, business, humanities, and social sciences. Lakeland’s unique curriculum accentuates the growing role of new media in communication. This makes it one of the only Communication programs in the region to specifically prepare students for the realities of the cultural and professional landscape created by new media, in concert with more traditional communication forums.

Communication majors will learn to develop their public speaking, writing, and critical thinking skills, and become engaged and ethical communicators. Communication majors find opportunities for employment in a wide array of careers, including designing and administrating public and professional communication campaigns, public speaking, working in traditional and new media industries, promotions and advertising, public relations, writing and journalism, web content creation and analysis, public policy research, interviewing and human resources, communication consultancy, corporate training, labor relations, and speech-writing. Others will find that a degree in Communication also provides a solid foundation for continuing one’s education with a professional degree in law or business, or a graduate degree in the arts, humanities, or social sciences.

Students who have successfully completed a B.A. in Communication from Lakeland University should be able to:

  • Communicate effectively in informative, persuasive, and group public speaking situations.
  • Create messages appropriate to the audience, purpose, and context.
  • Use and discuss key communication & new media concepts and terminology.
  • Critically analyze discourse.
  • Write original works in accordance with professional, industry, or graduate school expectations.
  • Create effective communications in digital and new media contexts.
  • Develop and implement communication strategies to engage a broader community beyond the classroom.
  • Practice ethical communication principles to communicate in a diverse and globally connected society.

Associate Professor: Charles Krebs
Assistant Professor: Nathan Stewart