Apr 25, 2024  
2020-2021 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog 
    
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2020-2021 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog [ARCHIVED CATALOG]

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BUS 469 - Global Marketing and Management Strategies

Semester Hours: 3
Study of the structure of foreign trade aimed at understanding the socio-cultural differences in foreign marketing strategies and their adaptation by domestic interests in developing successful marketing strategies for international markets. Considers present and probable future developments in international management styles and their implications on managerial decision making in domestic companies.

Pre-requisites: BUS 330 - Management Principles , and either MKT 350 - Marketing Principles  or BUS 284 - Principles of International Business .


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