May 30, 2024  
2017-2018 Evening, Weekend, Online Academic Catalog 
    
2017-2018 Evening, Weekend, Online Academic Catalog [ARCHIVED CATALOG]

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BA 750 - Applied Marketing Management

Semester Hours: 3
This course provides an overview of the integration of pricing, distribution, promotion and product differentiation policies used in planning and decision making. The integration of marketing with other business functions is emphasized, along with its socio-economic implications. The emergence of e-commerce as a marketing strategy is also considered.

Pre-requisites: management and marketing concepts.



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