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May 05, 2024
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BUS 485 - Marketing ManagementSemester Hours: 3
The study and integration of the marketing concept, strategic planning, marketing research, and information systems. Consumer and organizational buying behavior, sales forecasting, market segmentation and positioning, organizing, evaluating, and control of marketing are among the several other topics treated in this capstone course of the marketing program.
Pre-requisites: BUS 330 - Management Principles , BUS 350 - Marketing Principles , BUS 375 - Marketing Research , and senior standing.
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