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Nov 24, 2024
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BUS 388 - Integrated Marketing CommunicationsSemester Hours: 3
Designed to develop an understanding of the communication process between the firm and its customers/clients. Consumer behavior as it relates to advertising, personal selling, publicity, and sales promotion as components of the promotional mix are topics covered, as are social and legal constraints of promotion. Includes an introduction to the concept of advertising and promotion management.
Pre-requisites: BUS 350 - Marketing Principles .
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