Jul 21, 2024  
2017-2018 Traditional Undergraduate Academic Catalog 
    
2017-2018 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BUS 425 - Retail Management

Semester Hours: 3
Planning, directing, and control of selling and marketing activity in an organization. Includes formulation of marketing objectives, policies, programs, and strategies as well as managerial aspects of product, price, promotion, and distribution decisions.

Pre-requisites: BUS 350 - Marketing Principles .

Offered: Fall.



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