Dec 06, 2023  
2017-2018 Traditional Undergraduate Academic Catalog 
2017-2018 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BUS 388 - Integrated Marketing Communications

Semester Hours: 3
Designed to develop an understanding of the communication process between the firm and its customers/clients. Consumer behavior as it relates to advertising, personal selling, publicity, and sales promotion as components of the promotional mix are topics covered, as are social and legal constraints of promotion. Includes an introduction to the concept of advertising and promotion management.

Pre-requisites: BUS 350 - Marketing Principles .

Offered: Spring, even years.

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