Apr 26, 2024  
2019-2020 Traditional Undergraduate Academic Catalog 
    
2019-2020 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

Four-Year Plan: Marketing


Sample Four-Year Plan of Study 2019-2020

The following are sample plans of course requirements to complete the Marketing major in four years or eight semesters.

  • Each student’s experience will vary slightly, as this plan does not include transfer work or credit for prior learning (such as Advanced Placement-AP).
  • Math, English, and Reading placement is based on the student’s ACT/SAT scores or placement tests.
    • If fundamental courses are required, they should be taken within the first year.

NOTE: Four-year plans assume the student is prepared to take the courses listed. If prerequisites are required, additional semester hours may be required to complete the degree.

Refer to the program page  or course descriptions  for additional information about this major and requirements to degree. 

Marketing Major with a Digital Marketing, Management, Sales Management, or Student Designed Emphasis

First Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ECN 230 - Principles of Microeconomics  (Distributional Study #1) 3 COM 111 - Fundamentals of Public Speaking  3
GEN 110 - Composition I: Academic Writing   3 COM 130 - Introduction to Mass Media  3
GEN 130 - Core I: Foundations of Critical Thinking   3 GEN 112 - Composition II: Argumentation and Research  3
MAT 130 - Intermediate Algebra   3 Distributional Study #3 3
Distributional Study #2 3 Distributional Study #4 3
Total Semester Hours: 15 Total Semester Hours: 15

Second Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ACC 210 - Financial Accounting Principles   3 BUS 330 - Management Principles   3
BUS 301 - Management Information Systems  3 MAT 220 - Probability and Statistics  (Distributional Study #5) 3
GEN 3XX - Core II 3 Emphasis Course #2* 3
MKT 350 - Marketing Principles  3 Distributional Study #6 3
Emphasis Course #1* 3 DIstributional Study #7 3
Total Semester Hours: 15 Total Semester Hours: 15

Third Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
GEN 4XX - Core III (WI) 3 MKT 375 - Marketing Research   3
Emphasis Course #3* 3 MKT 388 - Integrated Marketing Communications   3
Elective 3 Emphasis Course #4* 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15

Fourth Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 410 - Business Law I   3 BUS 491 - Business Policy and Strategy (WI)   3
Elective 3 MKT 485 - Marketing Management  3
Elective 3 Elective 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15
 
Total Semester Hours for Graduation:

120

 
*Digital Marketing - Choose 4 of 5:  COM 212  OR COM 220 , COM 330 , COM 331 , EXP 100  AND BUS 400 , MKT 450 .
 Management - Choose 4 of 7: BUS 380 , BUS 445 , BUS 455 , BUS 492 , COM 111 , EXP 100  AND BUS 400 , MKT 425 .
 Sales Management - Choose 4 of 5: BUS 380 , BUS 487 , COM 211 , COM 220 , EXP 100  AND BUS 400 .
 Student Designed - Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business and Entrepreneurship. Students may fulfill the emphasis requirement by completing current courses offered by the J. Garland Schilcutt School of Business and Entrepreneurship, courses offered in other Schools or internship experiences that are relevant to the area of interest. This emphasis plan must be approved in advance by the student’s academic advisor and the Dean of the J. Garland Schilcutt School of Business and Entrepreneurship. Cooperative Education courses may not be used to satisfy the requirements of this emphasis.

Marketing Major with a Communication Emphasis

First Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
COM 212 - Team-Based and Group Communication   3 COM 111 - Fundamentals of Public Speaking   3
ECN 230 - Principles of Microeconomics  (Distributional Study #1) 3 COM 130 - Introduction to Mass Media   3
GEN 110 - Composition I: Academic Writing   3 GEN 112 - Composition II: Argumentation and Research  3
GEN 130 - Core I: Foundations of Critical Thinking   3 MAT 130 - Intermediate Algebra  3
Distributional Study #2 3 Distributional Study #3 3
Total Semester Hours: 15 Total Semester Hours: 15

Second Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ACC 210 - Financial Accounting Principles   3 BUS 330 - Management Principles   3
BUS 301 - Management Information Systems  3 MAT 220 - Probability and Statistics   3
MKT 350 - Marketing Principles  3 WRT 201 - News Writing   3
GEN 3XX - Core II 3 Distributional Study #6 3
Distributional Study #4 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15

Third Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
COM 330 - Strategic New Media and Digital Communication   3 MKT 375 - Marketing Research   3
GEN 4XX - Core III (WI) 3 MKT 388 - Integrated Marketing Communications   3
Elective 3 Elective 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15

Fourth Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 410 - Business Law I   3 BUS 491 - Business Policy and Strategy (WI)   3
WRT 330 - Advertising and Public Relations Writing  (Distributional Study #7) 3 MKT 485 - Marketing Management   3
Elective 3 Elective 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15
 
Total Semester Hours for Graduation: 120

Marketing Major with a Cooperative Education Emphasis

First Year

FALL SEMESTER   SPRING SEMESTER   SUMMER SEMESTER
Course Semester Hours Course Semester Hours Course Semester Hours
ECN 230 - Principles of Microeconomics  (Distributional Study #1) 3 COM 111 - Fundamentals of Public Speaking   3    
GEN 110 - Composition I: Academic Writing   3 COM 130 - Introduction to Mass Media   3    
GEN 130 - Core I: Foundations of Critical Thinking   3 GEN 112 - Composition II: Argumentation and Research   3    
MAT 130 - Intermediate Algebra  3 Distributional Study #3 3    
Distributional Study #2 3 Distributional Study #4 3    
Total Semester Hours: 15 Total Semester Hours: 15    

Second Year

FALL SEMESTER   SPRING SEMESTER   SUMMER SEMESTER
Course Semester Hours Course Semester Hours Course Semester Hours
ACC 210 - Financial Accounting Principles   3 BUS 301 - Management Information Systems  3    
GEN 3XX - Core II 3 BUS 330 - Management Principles   3    
MAT 220 - Probability and Statistics  (Distributional Study #5) 3 EXP 100 - Professional Protocol (1 semester hour)   1    
MKT 350 - Marketing Principles    3 Distributional Study #7 3    
Distributional Study #6 3 Elective 3    
    Elective 3    
Total Semester Hours: 15 Total Semester Hours: 15    

Third Year

FALL SEMESTER   SPRING SEMESTER   SUMMER SEMESTER
Course Semester Hours Course Semester Hours Course Semester Hours
EXP 300 - Experiential Learning Seminar (1 semester hour)   1 GEN 4XX - Core III (WI) 3 EXP 300 - Experiential Learning Seminar (1 semester hour)  1
EXP 390  or MKT 390 - Cooperative Education Experience–Marketing (1-12 semester hours)  12 MKT 375 - Marketing Research  3 EXP 391  or MKT 391 - Cooperative Education Experience–Marketing (0 semester hours)   0
Elective 3 MKT 388 - Integrated Marketing Communications   3    
    Elective 3    
    Elective 3    
Total Semester Hours: 16 Total Semester Hours: 15 Total Semester Hours: 1

Fourth Year

FALL SEMESTER   SPRING SEMESTER   SUMMER SEMESTER
Course Semester Hours Course Semester Hours Course Semester Hours
BUS 410 - Business Law I   3 BUS 491 - Business Policy and Strategy (WI)   3    
MKT 390 - Cooperative Education Experience–Marketing (1-12 semester hours)   12 MKT 485 - Marketing Management   3    
    Elective 3    
    Elective 3    
    Elective 3    
Total Semester Hours: 15 Total Semester Hours: 15    
 
Total Semester Hours for Graduation: 122

Marketing Major with a Finance, Graphic Design, or Retail Management Emphasis

First Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ECN 230 - Principles of Microeconomics   (Distributional Study #1) 3 COM 111 - Fundamentals of Public Speaking   3
GEN 110 - Composition I: Academic Writing   3 COM 130 - Introduction to Mass Media   3
GEN 130 - Core I: Foundations of Critical Thinking   3 GEN 112 - Composition II: Argumentation and Research   3
MAT 130 - Intermediate Algebra  3 Distributional Study #3 3
Distributional Study #2 3 Distributional Study #4 3
Total Semester Hours: 15 Total Semester Hours: 15

Second Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
ACC 210 - Financial Accounting Principles   3 BUS 330 - Management Principles   3
BUS 301 - Management Information Systems  3 MAT 220 - Probability and Statistics  (Distributional Study #5) 3
GEN 3XX - Core II 3 Emphasis Course #2* 3
MKT 350 - Marketing Principles  3 Distributional Study #6 3
Emphasis Course #1* 3 Distributional Study #7 3
Total Semester Hours: 15 Total Semester Hours: 15

Third Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
GEN 4XX - Core III (WI) 3 MKT 375 - Marketing Research   3
Emphasis Course #3* 3 MKT 388 - Integrated Marketing Communications   3
Elective 3 Emphasis Course #4* 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15

Fourth Year

FALL SEMESTER   SPRING SEMESTER
Course Semester Hours Course Semester Hours
BUS 410 - Business Law I   3 BUS 491 - Business Policy and Strategy (WI)   3
Emphasis Course #5* 3 MKT 485 - Marketing Management   3
Elective 3 Elective 3
Elective 3 Elective 3
Elective 3 Elective 3
Total Semester Hours: 15 Total Semester Hours: 15
 
Total Semester Hours for Graduation: 120
 *Finance - Choose 5 of 6: BUS 365 , BUS 366 , BUS 424 , BUS 437 , ECN 360 , EXP 100  AND BUS 400 .
 Graphic Design - Choose 5 of 6: EXP 100  AND BUS 400 , GDN 101 , GDN 102 , GDN 203 , GDN 304 , GDN 315 .
 Retail Management - Choose 5 of 6: ACC 220 , BUS 380 , BUS 445 , EXP 100  AND BUS 400 , MKT 425 , WRT 330 .