Nov 28, 2024  
2019-2020 Traditional Undergraduate Academic Catalog 
    
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2019-2020 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MKT 450 - Digital Marketing Management

Semester Hours: 3
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

Pre-requisites: MKT 350 - Marketing Principles , MAT 220 - Probability and Statistics , and COM 330 - Strategic New Media and Digital Communication .

Offered: Fall, even years.


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