Major Requirements (51-65 semester hours)

• ACC 210 - Financial Accounting Principles
• BUS 301 - Management Information Systems
• BUS 330 - Management Principles
• BUS 410 - Business Law I
• BUS 491 - Business Policy and Strategy (WI)
• COM 111 - Fundamentals of Public Speaking
• COM 130 - Introduction to Mass Media
• ECN 230 - Principles of Microeconomics
• MAT 220 - Probability and Statistics
• MKT 350 - Marketing Principles
• MKT 375 - Marketing Research
• MKT 388 - Integrated Marketing Communications
• MKT 485 - Marketing Management

Students must select and successfully complete one of the following emphases:

• Students completing an internship course as part of their emphasis should complete a minimum of three (3) semester hours.

Communication (12 semester hours)

• COM 212 - Team-Based and Group Communication
• COM 330 - Strategic New Media and Digital Communication
• WRT 201 - News Writing
• WRT 330 - Advertising and Public Relations Writing

Cooperative Education (23-27 semester hours)

*Only available to Marketing majors.

• EXP 100 - Professional Protocol (1 semester hour)
• EXP 301 - Work, Ethics, and the Good Life (1 semester hour)
• MKT 390 - Cooperative Education Experience–Marketing (1-12 semester hours)

• OR

• EXP 290 , EXP 392 ,   EXP 395 - Cooperative Education Experience III (1-12 semester hours)

• o   Students complete EXP 290, 392, and 395, in that order, for a cumulative amount of no more than twelve (12) semester hours across the three courses.

  o   Each course may be completed only once.​

• The remaining semester hours of cooperative experience learning must be MKT 390.
• A student is not eligible to complete Cooperative Education emphasis requirements of other majors.

Digital Marketing (12-13 semester hours)

Entrepreneurship (14-15 semester hours)

Finance (12-13 semester hours)

Graphic Design (15-16 semester hours)

A student is not eligible to choose this emphasis if completing a major in Graphic Design.

Courses offered in-person, at Lakeland’s home campus location. 

Management (12-13 semester hours)

A student is not eligible to complete an optional emphasis in Athletic Administration with Management. A student completing a major in Marketing is not eligible to use COM 111  to fulfill a course requirement in the emphasis in Management.

Retail Management (15-16 semester hours)

Sales Management (12-13 semester hours)

Student Designed (12 semester hours)

• Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business & Entrepreneurship
• Students may fulfill the emphasis requirement by completing current courses offered by the College of Business and Science, courses offered in other College of Humanities and Education, cooperative design courses, or internship experiences that are relevant to an area of interest.

Sustainability (13-14 semester hours)

• BIO 101 - Environmental Science (4 semester hours)

• OR CHM 200 - Earth Systems (4 semester hours) ** 

Optional Emphases to Supplement this Major:

• Athletic Administration ^
• Athletic Coaching  
• Business Economics ^
• Forensic/Fraud  
• Healthcare Management  
• Hospitality Management ^
• Human Resource Management  
• Insurance  
• International Business  
• Nonprofit Management  
• Sport Management ^
• Strength and Conditioning  

Notes:

• A student completing a major in Marketing is not eligible to earn a minor in Business Administration, a minor or emphasis in Cooperative Education or Marketing.
• Students pursuing two or more Business majors requiring completion of an emphasis must select a separate emphasis for each major, mindful of any emphasis restrictions.
• ^Degree restrictions apply.