Nov 24, 2024  
2023-2024 Traditional Undergraduate Academic Catalog 
    
2023-2024 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

Communication, B.A.


Students who have successfully completed a B.A. in Communication from Lakeland University should be able to:

  • Communicate effectively in informative, persuasive, and group public speaking situations.
  • Create messages appropriate to the audience, purpose, and context.
  • Use and discuss key communication & new media concepts and terminology.
  • Critically analyze discourse.
  • Write original works in accordance with professional, industry, or graduate school expectations.
  • Create effective communications in digital and new media contexts.
  • Develop and implement communication strategies to engage a broader community beyond the classroom.
  • Practice ethical communication principles to communicate in a diverse and globally connected society.

Students must complete one of the following tracks:


Cooperative Education Track


A minimum of three (3) semester hours from one or a combination of the following:

At least eighteen (18) semester hours from the following:

Public Relations and Media Production Track


A minimum of three (3) semester hours from one or a combination of the following:

Traditional Track


A minimum of three (3) semester hours from one or a combination of the following:

Complete a minimum of fifteen (15) semester hours from the following:

At least two (2) courses must be COM designated numbered 300 or above, and no more than two (2) non-COM designated courses may count towards the fifteen semester hours. COM 280  and COM 480  can only be taken once each for credit towards major requirements.