Major Requirements (51-66 semester hours)

• ACC 210 - Financial Accounting Principles
• BUS 301 - Management Information Systems
• BUS 330 - Management Principles
• BUS 410 - Business Law I
• BUS 491 - Business Policy and Strategy (WI)
• COM 111 - Fundamentals of Public Speaking
• COM 130 - Introduction to Mass Media
• ECN 230 - Principles of Microeconomics
• MAT 220 - Probability and Statistics
• MKT 350 - Marketing Principles
• MKT 375 - Marketing Research
• MKT 388 - Integrated Marketing Communications
• MKT 485 - Marketing Management

Students must select and successfully complete one of the following emphases:

• Students completing an available internship as part of their emphasis should complete a minimum of three (3) semester hours of this course.

Communication (12 semester hours)

• COM 212 - Team-Based and Group Communication
• COM 330 - Strategic New Media and Digital Communication
• WRT 201 - News Writing
• WRT 330 - Advertising and Public Relations Writing

Cooperative Education (23-27 semester hours)

*Only available to Marketing majors.

• ​EXP 100 - Professional Protocol (1 semester hour)  
• EXP 300 - Experiential Learning Seminar (1 semester hour)  
  • Co-requisite with first experience of MKT /EXP 390  or MKT /EXP 391  
• EXP 301 - Work, Ethics, and the Good Life (1 semester hour) 
  • Co-requisite with second experience of MKT /EXP 390  or MKT /EXP 391  
• MKT 390  or EXP 390 - Cooperative Education Experience (1-12 semester hours)  
  • Is completed two times, for a total of 20-24 semester hours.
  • One experience must be in MKT 390  
• MKT 391  or EXP 391 - Cooperative Education Experience (0 semester hours)  
  • Is completed at least once over a summer session for the emphasis.

Digital Marketing (12-13 semester hours)

Entrepreneurship (14-15 semester hours)

Finance (12-13 semester hours)

Management (12-13 semester hours)

A student completing a major in Marketing is not eligible to use COM 111  to fulfill a course requirement in the emphasis in Management.

Retail Management (15-16 semester hours)

Sales Management (12-13 semester hours)

Student Designed (12 semester hours)

Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business, Science and Technology. Students may fulfill the emphasis requirement by completing current courses offered by the J. Garland Schilcutt School of Business, Science and Technology, courses offered in other Divisions, cooperative design courses, or internship experiences that are relevant to the area of interest. This emphasis plan must be approved in advance by the student’s academic advisor and the Chair of the Business and Technology Division. Cooperative Education courses may not be used to satisfy the requirements of this emphasis.

Sustainability (13-14 semester hours)

• BIO 101 - Environmental Science (4 semester hours) ** OR CHM 200 - Earth Systems (4 semester hours) **

Optional Emphases to Supplement this Major:

• Business Economics ^
• Forensic/Fraud  
• Healthcare Management  
• Hospitality Management ^
• Human Resource Management  
• Insurance  
• International Business  
• Nonprofit Management  
• Sport Management  

Notes:

• A student completing a major in Marketing is not eligible to earn a minor in Business Administration, Cooperative Education, or Marketing.*
  • A student is not eligible to complete Cooperative Education emphasis requirements of other majors.
• Students pursuing two or more Business majors requiring completion of an emphasis must select a separate emphasis area for each major, mindful of any emphasis restrictions.
• ^Degree restrictions apply.