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Nov 22, 2024
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2023-2024 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog [ARCHIVED CATALOG]
Communication, B.A.
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Students who have successfully completed a B.A. in Communication from Lakeland University should be able to:
- Communicate effectively in informative, persuasive, and group public speaking situations.
- Create messages appropriate to the audience, purpose, and context.
- Use and discuss key communication & new media concepts and terminology.
- Critically analyze discourse.
- Write original works in accordance with professional, industry, or graduate school expectations.
- Create effective communications in digital and new media contexts.
- Develop and implement communication strategies to engage a broader community beyond the classroom.
- Practice ethical communication principles to communicate in a diverse and globally connected society.
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Major Requirements (48-60 semester hours)
Students must choose one of the following tracks:
Cooperative Education Track
At least eighteen (18) semester hours from the following:
Complete a minimum of nine (9) semester hours from the following:
At least one (1) course must be numbered 300 or above. COM 280 and COM 480 can only be taken once each for credit towards major requirements.
Public Relations and Media Production Track
At least twelve (12) semester hours from the following:
Complete a minimum of fifteen (15) semester hours from the following:
At least two (2) courses must be numbered 300 or above.
Complete a minimum of fifteen (15) semester hours from the following:
At least two (2) courses must be COM designated numbered 300 or above, and no more than two (2) non-COM designated courses may count towards the fifteen semester hours. COM 280 and COM 480 can only be taken once each for credit towards major requirements.
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