Marketing, B.A.

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Students who have successfully completed a B.A. in Marketing from Lakeland University should be able to:

Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems.
Construct and present effective oral and written forms of professional communication.
Identify the key legal and ethical issues related to contemporary business conduct.
Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.
Describe the role of marketing in the application of business practices.

Major Requirements (51-66 semester hours)

Students must select and successfully complete one of the following emphases:

Students completing an internship course as part of their emphasis should complete a minimum of three (3) semester hours.

Communication (12 semester hours)

Cooperative Education (23-27 semester hours)

*Only available to Marketing majors.

EXP 100 - Professional Protocol (1 semester hour)
EXP 300 - Experiential Learning Seminar (1 semester hour)
- Co-requisite with first experience of EXP /MKT 390 or EXP /MKT 391
EXP 301 - Work, Ethics, and the Good Life (1 semester hour)
- Co-requisite with second experience of EXP /MKT 390 or EXP /MKT 391
MKT 390 - Cooperative Education Experience–Marketing (1-12 semester hours) OR EXP 390 - Cooperative Education Experience (1-12 semester hours)
- Is completed two times, for a total of twenty to twenty-four (20-24) semester hours

- One experience must be in MKT 390 - Cooperative Education Experience–Marketing (1-12 semester hours)
Optional Summer Experience: MKT 391 - Cooperative Education Experience–Marketing (0 semester hours) OR EXP 391 - Cooperative Education Experience (0 semester hours)

Digital Marketing (12-13 semester hours)

Choose 4 of 5:

Finance (15-16 semester hours)

Choose 5 of 6:

Graphic Design (15-16 semester hours)

A student is not eligible to choose this emphasis if completing a major in Graphic Design.

Choose 5 of 6:

Management (12-13 semester hours)

A student is not eligible to complete an optional emphasis in Athletic Administration with Management. A student completing a major in Marketing is not eligible to use COM 111 to fulfill a course requirement in the emphasis in Management.

Choose 4 of 7:

Retail Management (15-16 semester hours)

Choose 5 of 6:

Sales Management (12-13 semester hours)

Choose 4 of 5:

Student Designed (12 semester hours)

Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business, Science and Technology. Students may fulfill the emphasis requirement by completing current courses offered by the Division of Business and Technology, courses offered in other Divisions, cooperative design courses, or internship experiences that are relevant to the area of interest. This emphasis plan must be approved in advance by the student’s academic advisor and the Chair of the Business and Technology Division. Cooperative Education courses may not be used to satisfy the requirements of this emphasis.

Sustainability (13-14 semester hours)

Choose 3 of 4:

BIO 245 - Gateway to Sustainability
BIO 321 - Tropical Ecology **
BIO 343 / BUS 343 - Science and Business: Grand Challenges to Sustainability
EXP 100 - Professional Protocol (1 semester hour)
AND BUS 417 - Business Internship for Sustainability
**Courses typically offered at Lakeland University’s main campus location only.

Students may enroll in these courses in the course delivery format available and may require in-person attendance.

Optional Emphases to Supplement this Major:

Notes:

A student completing a major in Marketing is not eligible to earn a minor in Business Administration, Cooperative Education, or Marketing.*
- A student is not eligible to complete Cooperative Education emphasis requirements of other majors.
Students pursuing two or more Business majors requiring completion of an emphasis must select a separate emphasis for each major, mindful of any emphasis restrictions.
^Degree restrictions apply.