Program: Communication, B.A. - William R. Kellett School of Undergraduate and Graduate Studies

Apr 12, 2025

2021-2022 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog

Students who have successfully completed a B.A. in Communication from Lakeland University should be able to:

Communicate effectively in informative, persuasive, and group public speaking situations.
Create messages appropriate to the audience, purpose, and context.
Use and discuss key communication & new media concepts and terminology.
Critically analyze discourse.
Write original works in accordance with professional, industry, or graduate school expectations.
Create effective communications in digital and new media contexts.
Develop and implement communication strategies to engage a broader community beyond the classroom.
Practice ethical communication principles to communicate in a diverse and globally connected society.

Major Requirements (48-59 semester hours)

Students must choose one of the following tracks:

Traditional Track

Complete the following core courses:

Complete a minimum of fifteen (15) semester hours from the following*:

At least one (1) course must be COM designated and numbered 300 or above, and no more than two (2) non-COM designated courses may count towards the fifteen semester hours.

COM 212 - Team-Based and Group Communication
COM 213 - Advanced Public Speaking
COM 225 - Political Communication & Activism
COM 240 - American Oratory
COM 280 - Special Topics in Communication
COM 310 - Leadership Communication
COM 332 - Media Literacy and Effects
COM 365 - Health Behavior Communication
BUS 370 / COM 370 - Intercultural Communication
COM 480 - Special Topics in Communication
Students may take up to two approved courses outside of the COM program towards their major electives. In general, these classes must be numbered 200 or above. These courses may not fulfill an interdisciplinary requirement. Please have your advisor solicit pre-approval of the courses selected from the Dean of Humanities and Fine Arts/Communication faculty. You will see the approved courses on the degree audit requirements once the course is in-progress or completed.

Cooperative Education Track

Complete the following core courses:

COM 111 - Fundamentals of Public Speaking
COM 130 - Introduction to Mass Media
COM 211 - Interpersonal Communication OR COM 212 - Team-Based and Group Communication
COM 220 - Persuasion & Advocacy
COM 330 - Strategic New Media and Digital Communication
COM 340 - Communication Theory
COM 351 - Mixed Methods Research for Professionals
WRT 300 - Advanced Composition (WI)
An additional 3 semester hour (COM) designated course*

At least twenty-three (23) semester hours from the following:

EXP 100 - Professional Protocol (1 semester hour)
EXP 300 - Experiential Learning Seminar (1 semester hour)
- Co-requisite with either EXP /COM 390
EXP 301 - Work, Ethics, and the Good Life (1 semester hour)
- Co-requisite with either EXP /COM 390
EXP 390 or COM 390 - Cooperative Education Experience (1-12 semester hours)
- Is completed two times, for a total of 20-24 semester hours
- One experience must be in COM 390
Optional Learning Experience: COM 391 - Cooperative Education Experience–Communication (0 semester hours)

Complete a minimum of nine (9) semester hours from the following*:

At least one (1) course must be numbered 300 or above.

*Note:

COM 280 and COM 480 can only be taken once each for credit towards requirements.