Sport Management and Leadership, B.A.

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Students who have successfully completed a B.A. in Sport Management and Leadership from Lakeland University should be able to:

Explain the major concepts in the functional areas of sport management, leadership, sport marketing, and facilities management.
Construct and present effective oral and written forms of professional communication.
Identify the key legal and ethical issues related to contemporary sport management conduct.
Identify guidelines relative to diversity and inclusion in the sport industry.
Demonstrate content knowledge as it pertains to the sport industry.
Demonstrate personal characteristics such as motivation, maturity, judgment and adaptability as they pertain to the sport industry.

Major Requirements (49-60 semester hours)

BUS 150 - Pathways to Success: An Introduction to Business
CHG 223 - Psychology of Coaching and Team Building
EXP 100 - Professional Protocol (1 semester hour)
SML 144 - Introduction to Sport Management and Leadership
SML 315 - Sport Marketing and Promotion
SML 320 - Managing Diversity in Sport Organizations
SML 324 - Programming of Athletic Facilities and Events
SML 400 - Internship in Sport Management and Leadership
- Students who complete the Cooperative Education Emphasis do not complete the SML 400 course
SML 410 - Organization and Management of Sport Programs (WI)
SML 450 - Essentials of Ethics and Law in Sport

Nine (9) semester hours from the following:

BIO 100 - Introduction to Biology (4 semester hours) OR BIO 111 - Life Sciences I (4 semester hours)
COM 111 - Fundamentals of Public Speaking
ECN 301 - The Economics of Sports
SOC 221 - Sociology of Sport
A combination of BUS, ESS and SML courses (duplicate courses in chosen emphasis not allowed)

Students must select and successfully complete one of the following emphases:

Students completing an available internship course as part of their emphasis should complete a minimum of three (3) semester hours of this course.
- HSP 407 - Hospitality Internship requires four (4) semester hours

Athletic Administration (12 semester hours)

A student is not eligible to choose this emphasis if also completing a Management emphasis.

Athletic Coaching (12 semester hours)

One of the following (2 semester hours):

Communication (12 semester hours)

Cooperative Education (22-27 semester hours)

*Only available to Sport Management and Leadership majors.

EXP 100 - Professional Protocol (1 semester hour)
- EXP 100 required if not already completed as part of Sport Management and Leadership major
- Taken prior to enrollment of EXP /SML 390 or EXP /SML 391
EXP 300 - Experiential Learning Seminar (1 semester hour)
- Co-requisite with either EXP /SML 390 or EXP /SML 391
EXP 301 - Work, Ethics, and the Good Life (1 semester hour)
- Co-requisite with either EXP /SML 390 or EXP /SML 391
EXP 390 or SML 390 - Cooperative Education Experience (1-12 semester hours)
- Is completed two times, for a total of 20-24 semester hours
- One experience must be in SML 390
EXP 391 or SML 391 - Cooperative Education Experience (0 semester hours)
- Is completed at least once over a summer session for the emphasis

Hospitality Management (12-14 semester hours)

A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.

Choose 4 of 5:

BUS 380 - Human Resource Management
EXP 100 - Professional Protocol (1 semester hour) AND HSP 407 - Hospitality Internship (4 semester hours)
- EXP 100 required if not already completed as part of Sport Management and Leadership major
- Taken prior to enrollment HSP 407
HSP 211 - Introduction to Hospitality Management
HSP 315 - Food and Beverage Management
HSP 316 - Accommodations Management

Nonprofit Management (12-13 semester hours)

Courses for this emphasis schedule through the Kellett School.

Choose 4 of 5:

EXP 100 - Professional Protocol (1 semester hour) AND NPO 410 - Internship in Nonprofit Management
- EXP 100 required if not already completed as part of Sport Management and Leadership major
- Taken prior to enrollment NPO 410
LO 532 - Strategic Planning for Nonprofit Organizations
NPO 140 - Introduction to Nonprofit Organizations
NPO 330 - Managing Nonprofit Organizations
NPO 365 - Fundraising

Retail Management (15-16 semester hours)

Choose 5 of 6:

ACC 220 - Managerial Accounting Principles
BUS 380 - Human Resource Management
BUS 445 - Logistics and Supply Chain Management
EXP 100 - Professional Protocol (1 semester hour) AND MKT 400 - Marketing Internship (1-12 semester hours)
- EXP 100 required if not already completed as part of Sport Management and Leadership major
- Taken prior to enrollment MKT 400
MKT 425 - Retail Management
WRT 330 - Advertising and Public Relations Writing

Sales Management (12-13 semester hours)

Choose 4 of 5:

BUS 380 - Human Resource Management
BUS 487 - Sales Management
COM 211 - Interpersonal Communication
COM 220 - Persuasion & Advocacy
EXP 100 - Professional Protocol (1 semester hour) AND MKT 400 - Marketing Internship (1-12 semester hours)
- EXP 100 required if not already completed as part of Sport Management and Leadership major
- Taken prior to enrollment MKT 400

Strength and Conditioning (20 semester hours)

Student Designed (12 semester hours)

Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business, Science and Technology. Students may fulfill the emphasis requirement by completing current courses offered by the Division of Business and Technology, courses offered in other Divisions, cooperative design courses, or internship experiences that are relevant to the area of interest. This emphasis plan must be approved in advance by the student’s academic advisor and the Chair of the Business and Technology Division. Cooperative Education courses may not be used to satisfy the requirements of this emphasis.

Optional Emphases to Supplement this Major:

Notes:

A student completing a major in Sport Management and Leadership is not eligible to earn a major in Business Administration or Organizational Management with a Sport Management or Management emphasis. The student may complete a major in Business Administration or Organizational Management with a different emphasis.
A student completing a major in Sport Management and Leadership is not eligible to complete the Management emphasis for another Business major. The student may complete a different emphasis.
A student completing a major in Sport Management and Leadership is not eligible to earn a minor in Cooperative Education.*
- A student is not eligible to complete Cooperative Education emphasis requirements of other majors.
Students pursuing two or more Business majors requiring completion of an emphasis must select a separate emphasis area for each major, mindful of any emphasis restrictions.
^Degree restrictions apply.