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Nov 25, 2024
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2018-2019 Evening, Weekend, Online Academic Catalog [ARCHIVED CATALOG]
Marketing, B.A.
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Students who have successfully completed a B.A. in Marketing from Lakeland University should be able to:
- Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems.
- Construct and present effective oral and written forms of professional communication.
- Identify the key legal and ethical issues related to contemporary business conduct.
- Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.
- Describe the role of marketing in the application of business practices.
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Major Requirements (51 semester hours)
Students must select and successfully complete one of the following emphases:
Digital Marketing Emphasis (15 semester hours)
Retail Management Emphasis (15 semester hours)
Sales Management Emphasis (15 semester hours)
Notes:
- A student completing a major in Marketing is not eligible to earn a minor in Business Administration.
- Students pursuing two or more Business and Entrepreneurship majors requiring completion of an emphasis must select a separate emphasis area for each major. See restrictions in Business and Entrepreneurship: Emphasis Areas and in individual programs.
- Students are eligible to complete more than one emphasis for a single major.
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