Students who have successfully completed a B.A. in Communication from Lakeland University should be able to:

• Communicate effectively in informative, persuasive, and group public speaking situations.
• Create messages appropriate to the audience, purpose, and context.
• Use and discuss key communication & new media concepts and terminology.
• Critically analyze discourse.
• Write original works in accordance with professional, industry, or graduate school expectations.
• Create effective communications in digital and new media contexts.
• Develop and implement communication strategies to engage a broader community beyond the classroom.
• Practice ethical communication principles to communicate in a diverse and globally connected society.