Marketing, B.A.

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Students who have successfully completed a B.A. in Marketing from Lakeland University should be able to:

Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems.
Construct and present effective oral and written forms of professional communication.
Identify the key legal and ethical issues related to contemporary business conduct.
Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.
Describe the role of marketing in the application of business practices.

Major Requirements (56 semester hours)

ACC 210 - Financial Accounting Principles
BUS 200 - Business and Professional Protocol (2 semester hours)
BUS 301 - Management Information Systems
BUS 330 - Management Principles
BUS 400 - Business Internship *
BUS 410 - Business Law I
BUS 491 - Business Policy and Strategy (WI)
COM 130 - Introduction to Mass Media
ECN 230 - Principles of Microeconomics
MAT 220 - Probability and Statistics
MKT 350 - Marketing Principles
MKT 375 - Marketing Research
MKT 388 - Integrated Marketing Communications
MKT 485 - Marketing Management
*Students requesting internships with GPAs below 2.5 will be reviewed through career development, and program advisors will work with students not meeting the prerequisites to find alternative paths to graduation.

Students must select and successfully complete one of the following emphases:

Digital Marketing (15 semester hours)

Graphic Design (15 semester hours)

Courses are offered at Lakeland University’s main campus location only. Students must physically attend all classes at this location. A student is not eligible to choose this emphasis if completing a major in Graphic Design.

Retail Management (15 semester hours)

Sales Management (15 semester hours)

Notes:

A student completing a major in Marketing is not eligible to earn a minor in Business Administration.
Students pursuing two or more Business and Entrepreneurship majors requiring completion of an emphasis must select a separate emphasis area for each major. See restrictions in the Business and Entrepreneurship: Emphasis Areas chart and in individual programs.
Students are eligible to complete more than one emphasis for a single major.
- Available emphases are identified in the Business and Entrepreneurship: Emphasis Areas chart.
- Students must complete all prerequisites to be eligible to enroll in coursework of those emphasis areas.