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Successful businesses, no matter what they sell, have at least one thing in common: they need to be well managed. Successful management, however, is not a narrow set of skills. Business professionals must be able to analyze economic opportunities, predict outcomes, and implement business decisions. They need to be literate in the worlds of accounting, economics, finance, law, ethics, and information technology—all to navigate an ever-changing business world.

The business administration major, the central program of the J. Garland Schilcutt School of Business and Entrepreneurship, produces graduates with this wide range of skills and expertise. Its core set of classes introduces students to the major fields within business and economics, while requiring students to “focus” on a particular area of business through their choice of emphasis. Students thus graduate with essential competencies in business administration, as well as focused understanding of at least one key area. Emphasis options include Business Economics, Communication, Cooperative Education, Digital Marketing, Entrepreneurship, Finance, Forensic/Fraud, Graphic Design, Healthcare Management, Hospitality Management, Human Resource Management, Insurance, International Business, Management, Marketing, Nonprofit Management, Retail Management, Sales Management, and Sport Management. A Student Designed option is also available.

This combination of broad-based and specific knowledge in business opens doors into marketing and finance, as well as leadership positions in private industry, government, and nonprofit organizations. In its comprehensiveness and commitment to developing problem-solving and decision-making skills, the business administration program is designed to help its graduates succeed anywhere.

Programs

• Business Administration, B.A.

• Business Administration Minor

Return to: Undergraduate Academic Programs by Degree