2019-2020 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]
Sport Management and Leadership
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Lakeland offers a major in Sport Management and Leadership and a minor in Sport Management. Students will receive training in leadership, business principles, communication skills, and writing skills as they apply to the sport industry. Students will tailor their program in preparation for various career areas including sport marketing, sport management, administration of athletic programs, coaching, sport psychology, sport communications, and sport/wellness facility management. The Sport Management and Leadership major and Sport Management minor can lead to careers in management and administration of sport programs in colleges, recreation centers, YMCAs, YWCAs, sports sales and marketing, public relations and marketing for sports organizations.
Associate Professor: April Arvan
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