Graphic Design

Graphic design is, at its core, about visual communication—the ability to deliver a message to a specific audience because of its appearance. To achieve this goal, graphic designers are not only creative and curious, but they also understand how art, marketing, psychology, sociology, and technology work together to create designs that communicate.

At Lakeland, graphic design students learn how to be effective visual communicators while also letting their creativity flow and flourish. They experience the design process through hands-on projects, and learn how to identify and define design problems, be creative and innovative, brainstorm and analyze design solutions, use industry-standard design software, critique and refine their work, and prepare final design concepts for print or digital publication. The courses at Lakeland build off each other, progressing from introductory skill-building courses to advanced study and application of design theory.

Upper-level graphic design students are eligible for a number of internship opportunities in which they can build upon the skills learned in the classroom. The capstone course, GDN 401 - Graphic Design Practicum , provides students an opportunity to put everything they’ve learned into practice by partnering with a local non-profit organization to work on a real-world graphic design project.

Associate Professor: William R. Weidner

Assistant Professor: Monique Brickham

Programs

Major

Graphic Design, B.A.

Minor

Graphic Design Minor

Courses

Graphic Design (GDN)