Nov 27, 2024  
2014-2015 Evening, Weekend, and Online Programs Academic Catalog 
    
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2014-2015 Evening, Weekend, and Online Programs Academic Catalog [ARCHIVED CATALOG]

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BUS 384 - New Product Management

Semester Hours: 3
New product development, competitive strategies, and product life cycles as components of effective product management. The impact of environmental factors in positioning the product at the marketplace.

Pre-requisites: BUS 350 - Marketing Principles .


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