Dec 12, 2024  
2024-2025 Lakeland University Undergraduate Catalog 
    
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2024-2025 Lakeland University Undergraduate Catalog
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SML 315 - Sport Marketing and Promotion

Semester Hours: 3
This course will be an introduction to marketing concepts as they apply to the sport industry. Consumer behaviors, corporate sponsorships, licensing concepts and market research will be studied.

Pre-requisites: MKT 350 - Marketing Principles  or consent.

Offered: Fall.


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