Apr 30, 2024  
2014-2015 Traditional Undergraduate Academic Catalog 
    
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2014-2015 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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ESS 315 - Sports Marketing and Promotion

Semester Hours: 3
This course will be an introduction to marketing concepts as they apply to the sport industry. Consumer behaviors, corporate sponsorships, licensing concepts and market research will be studied.

Pre-requisites: ECN 230 - Principles of Microeconomics  or consent.

Offered: fall.


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