BUS 491 - Business Policy and Strategy (WI)

Semester Hours: 3
(Writing-Intensive)

Students learn to systematically analyze a firm’s internal and external environments and to apply concepts and theories related to the formulation and implementation of business-level and corporate-level strategies. The influence of other functional areas (marketing, finance, accounting, etc.) on strategic thinking is emphasized in teaching students the linkage between strategic problems, management interpretations, solutions, and firm performance. Oral and written business communication skills will be emphasized throughout the course.

Pre-requisites: GEN 112 - Composition II: Argumentation and Research, BUS 330 - Management Principles, and junior standing.

Offered: Fall and Spring.