Nov 21, 2024  
2023-2024 Traditional Undergraduate Academic Catalog 
    
2023-2024 Traditional Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MKT 485 - Marketing Management

Semester Hours: 3
The study and integration of the marketing concept, strategic planning, marketing research, and information systems. Consumer and organizational buying behavior, sales forecasting, market segmentation and positioning, organizing, evaluating, and control of marketing are among the several other topics treated in this capstone course of the marketing program.

Co-requisites: MKT 375 - Marketing Research .

Offered: Spring, even years.



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