May 09, 2025  
2023-2024 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog 
    
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2023-2024 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog [ARCHIVED CATALOG]

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SML 315 - Sport Marketing and Promotion

Semester Hours: 3
This course will be an introduction to marketing concepts as they apply to the sport industry. Consumer behaviors, corporate sponsorships, licensing concepts and market research will be studied.

Pre-requisites: MKT 350 - Marketing Principles .


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