Nov 21, 2024  
2022-2023 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Undergraduate Interdisciplinary Studies (General Education Requirements)
  Undergraduate Academic Programs
  Undergraduate Course Descriptions
  Undergraduate Academic Rules, Policies, & Information

  Graduate Academic Programs
  Graduate Course Descriptions
  Graduate Academic Rules, Policies, & Information

  Statement of Mission
  About Lakeland University
  Financial Information

  The Directory
  Kellett School Center Locations
  Contact Information
  Archived Catalogs
  My Portfolio
HELP
2022-2023 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BUS 469 - Global Marketing and Management Strategies

Semester Hours: 3
Study of the structure of foreign trade aimed at understanding the socio-cultural differences in foreign marketing strategies and their adaptation by domestic interests in developing successful marketing strategies for international markets. Considers present and probable future developments in international management styles and their implications on managerial decision making in domestic companies.

Pre-requisites: BUS 330 - Management Principles , and either MKT 350 - Marketing Principles  or BUS 284 - Principles of International Business .


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)