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May 01, 2024
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HSP 491 - Hospitality Leadership and Strategy (WI) Semester Hours: 3
(Writing-Intensive)
Hospitality Leadership & Strategy will introduce students to the development of a new hotel brand concept which includes a food and beverage concept. This is a capstone class. Students will develop a construction plan, marketing plan, ownership plan, return on investment plan, and commercial selling the concept. This plan will be presented to an audience as the final.
Pre-requisites: GEN 112 - Composition II: Argumentation and Research and junior standing.
Offered: Spring, odd years.
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