GDN 304 - Graphic Design IV–Brand Identity

Semester Hours: 3
This course will introduce and apply marketing fundamentals to brand identity design. Students will become familiar with the process of developing a brand from concept to completion, including: research, mood boards, logo design, marketing collateral design, and graphic standards manuals. Emphasis will be placed on creative problem solving, and designing creative work that incorporates effective use of the elements and principles of design. Students enrolled in this course are required to purchase their own personal subscription to Adobe Creative Cloud software. Student discount pricing available at adobe.com.

Pre-requisites: GDN 203 - Graphic Design III–Page Layout, junior or senior standing.

Offered: Spring.