Semester Hours: 3
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

Pre-requisites: MKT 350 - Marketing Principles , MAT 220 - Probability and Statistics , and COM 330 - Strategic New Media and Digital Communication .

Offered: Fall, even years.

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